Regional Sales Director, Western US

Bose Professional•Western Region of US, CA

1d•Remote

About The Position

The Regional Sales Director, Western US delivers regional revenue performance while elevating the effectiveness of our channel ecosystem. The role leads and develops a high-performing team that drives predictable growth through strategic partner enablement, direct selling engagement (as needed), and a disciplined operating cadence. A core element of success is a Partner-Growth Business Developer mindset: making channel partners - rep firms, direct and indirect resellers - measurably stronger by improving win rates, increasing deal velocity, expanding system attachment and margin, and strengthening loyalty to our ecosystem. This includes building a culture of data-driven execution by leveraging our CRM to run the region - ensuring pipeline quality, forecasting accuracy, and consistent follow-through - and teaching rep firms and distributors how to use CRM and shared data to improve coverage, prioritization, deal execution, and performance outcomes. You bring deep knowledge and genuine passion for commercial audio solutions, including background/foreground music, media, and paging systems, while also being fluent in performance audio systems such as live sound reinforcement. You know how to translate system capabilities into customer outcomes across core markets including lodging, retail, restaurant, fitness, higher education, houses of worship, and corporate - and you can coach partners to do the same. You enjoy owning your region like a mini-CEO: you’re a strong communicator who is comfortable presenting your region’s business plan, priorities, and needs to the company’s cross-functional leaders - so they can align resources, remove obstacles, and help accelerate growth in your region. You operate effectively within a hybrid sales organization—collaborating seamlessly across independent rep firms and direct sales resources across the U.S. - and you know when to lean into each motion to maximize coverage, partner performance, and customer outcomes. The Regional Sales Director partners closely with Sales Engineers, Marketing, Product Management, Operations, and Technical Support to deliver aligned execution and a world-class customer experience. Success in this role means consistently: Delivering predictable revenue with strong pipeline coverage, clean qualification, and accurate forecasting Raising partner performance through coaching, pursuit support, and repeatable enablement that improves outcomes Winning the right deals while protecting profitability through pricing discipline and solution packaging/attach Running an operating rhythm that improves execution (pipeline reviews, pursuit stand-ups, QBRs, close plans) Building and developing a high-performance team culture with clear expectations and accountability Leading cross-functionally with clarity and follow-through—bringing the right resources to the right deals Earning trust with customers and partners through visibility, executive communication, and integrity To drive the outcomes above, this role is expected to allocate time across four core disciplines: 40% — Account & Rep Firm Enablement and Management: Strengthen top accounts and partner performance through coaching, joint pursuit execution, QBRs, capability building, and improving partner metrics (win rate, velocity, attach, margin). 30% — New Product Introduction and Campaign Execution: Lead regional adoption of new products and GTM campaigns—aligning reps/resellers, driving enablement, coordinating field activity, and translating messaging into pipeline and wins. 20% — Market Development: Expand regional opportunity through prospecting, new influencer relationships, vertical growth plays, and uncovering multi-site or expansion opportunities. 10% — Transaction Management: Ensure clean execution of quoting, deal registration, order flow, and exception handling—keeping business moving while minimizing time spent on administrative work.

Requirements

5+ years quota-carrying success in professional audio (or commercial AV/installed systems) with consistent over-performance; proven ability to run a region with clear targets, pipeline coverage, and forecast discipline—primarily through channel ecosystems (rep firms, distributors, dealers/integrators).
Strong solutions-selling expertise across commercial audio (BGM/FGM, media, paging/PA, multi-zone) and performance audio/live sound reinforcement, translating technical capability into business outcomes for end users, consultants, and integrators.
Vertical credibility and relationships with a track record of wins in Hospitality/Lodging, Retail, Restaurant, Fitness, Higher Education, Corporate, and House of Worship, including influence-chain familiarity (consultants/specifiers, designers, integrators, IT/Facilities, GC/EC).
Rep-firm and channel leadership mindset : demonstrated ability to coach and develop sales teams and especially rep firms to measurable improvements in win rate, deal velocity, attachment, and margin, using operating rhythms (joint account planning, pursuit reviews, QBRs) and scalable enablement (playbooks, pursuit kits, vertical packages, demo scripts, battlecards).
Data-driven regional management: strong proficiency using CRM (Salesforce or equivalent) and reporting to manage pipeline hygiene, stage discipline, conversion, and forecasting—and to teach partners how to use CRM/shared data to improve coverage and execution.
Strong communication and ownership: confident presenter who can build and communicate a regional business plan, align cross-functional teams, remove obstacles, and drive campaign/NPI execution with clear priorities and follow-through.
Experience executing new product introductions (NPI) and regional campaign rollouts —turning messaging and enablement into pipeline creation and measurable adoption.
Comfort collaborating with technical resources (Sales Engineers) and discussing system-level topics such as DSP, amplifiers, loudspeaker deployment types, zoning, networked audio, and commissioning workflows.
Track record of building enablement content or tools that scale (playbooks, pursuit kits, vertical packages, demo scripts, battlecards) and raising partner capability over time.

Nice To Haves

Experience selling into or supporting one or more focus verticals at depth (e.g., hospitality multi-site, fitness chains, higher ed campus standards, house of worship performance reinforcement, retail rollouts, corporate collaboration and paging).
Familiarity with the consultant/specification community and the ability to drive specification influence, basis-of-design positioning, and long-range opportunity development.

Responsibilities

Own the region like a mini-CEO by creating and presenting a clear regional business plan (targets, coverage, priorities, risks, and investment needs) to the company’s cross-functional leaders to unlock resources and accelerate growth.
Rep Firm Enablement (Primary): Grow and enable rep firms by measurably improving win rate, deal velocity, system attachment, and margin through a structured partner-growth cadence (coaching, joint sales calls, pursuit stand-ups/QBRs, customized Pursuit Kits, and 60–90 day Partner Growth Plans that target specific leverage points).
Direct & Indirect Reseller Enablement: Grow and enable direct and indirect resellers by improving pipeline conversion, attach, and profitability through joint account planning, enablement sessions, deal support, solution packaging, and consistent execution of campaigns, tools, and sales process.
Grow and enable the rep firms, direct and indirect resellers by improving measurable outcomes: win rate, deal velocity, attachment, and margin—through coaching, joint calls, pursuit kits, and partner growth plans.
Operate with a disciplined cadence (weekly pipeline/forecast rhythm, strategic pursuit reviews, partner QBRs) to drive consistent execution and predictable outcomes.
Serve direct accounts —leading strategic pursuits, key accounts, and major opportunities, and modeling best-practice discovery, value selling, and close plans.
Leverage CRM and data to run the region : maintain pipeline hygiene, improve forecast accuracy, manage conversion performance, and drive next-step discipline—while also teaching partners how to use CRM and shared data to improve coverage and execution.
Develop and maintain strong relationships with key customers, consultants, and partner principals to ensure high satisfaction, retention, and long-term share of wallet growth.
Drive market development by identifying and pursuing new business opportunities, expanding into new accounts/influencers, and executing vertical growth and penetration strategies.
Lead new product introduction and campaign execution in the region by partnering with Marketing and Product to translate messaging into enablement, pipeline creation, and wins.
Conduct market and competitive analysis to identify trends, threats, and opportunities—routing field insights back to Marketing and Product to sharpen plays, packaging, and tools.
Represent the company externally through industry events, conferences, and key partner/customer engagements to increase visibility and demand creation.
Partner cross-functionally with Sales Engineering, Operations, and Technical Support to ensure seamless pursuit-to-delivery execution and a world-class customer experience.
Support company objectives by completing additional tasks as needed.