Regional Sales Manager- Northeast

St George Spirits•Boston, MA

19h•$120,000 - $130,000

About The Position

Founded in 1982, St. George Spirits is America’s oldest craft distillery. We are passionate about innovation and deeply committed to our craft. Our portfolio of original spirits includes a range of American single malt whiskey, as well as brandies, gins, vodkas, liqueurs, and absinthe. Our work has been recognized through a decade of James Beard Award nominations and multiple Hall of Fame honors. We are proud to be a true American original. St. George Spirits is committed to maintaining a safe, inclusive, and compliant workplace where craftsmanship, collaboration, and accountability are core values. St. George Spirits is seeking a driven, entrepreneurial professional to lead the development, distribution, and sales growth of our portfolio across the Northeast region. Success in this role requires strong collaboration with distributor partners, a consistent and visible market presence, and direct engagement with accounts to promote our brands and conduct educational seminars. The ideal candidate demonstrates sound judgment, works effectively both independently and cross-functionally, and approaches challenges with professionalism and strong problem-solving skills. We’re looking for someone who values the reputation and stability of an established supplier while thriving in a fast-paced, ownership-driven environment. This is an opportunity for a motivated individual who takes pride in the brands they represent and is eager to contribute to the continued growth of a dynamic company. This position reports directly to the Senior Vice President of Sales. Territory : Massachusetts, Connecticut, Rhode Island, Upstate New York, Vermont, Maine, New Hampshire

Requirements

Minimum 5 years distributor or spirits supplier experience required
Demonstrated professional sales skills required
Residency within the Boston metro area
Willingness and ability to: Work evenings as business needs require
Work occasional weekends
Travel regularly within the territory
Strong verbal and written communication skills
Excellent interpersonal and relationship-building abilities
Ability to work independently while managing priorities effectively
Process improvement mindset with ability to implement new initiatives
Critical thinking, problem-solving, and adaptable decision-making skills
Strong time management, organizational, and budgeting capabilities
Proficiency in Microsoft Office Suite required
Excellent cocktail knowledge
Ability to forge strong working relationships with key players on and off premise

Nice To Haves

Experience at both distributor and supplier tiers preferred
Experience with Google Workspace (G-Suite) preferred
Polished, personable, and professional presence
Detail-oriented with strong diligence and accountability
Goal-driven with strong deadline management
Resourceful, proactive, and solution-focused
Service-oriented team player
Self-motivated with excellent time management and follow-through
Food and beverage enthusiast

Responsibilities

Expand distribution within targeted on- and off-premises accounts by working closely with distributor sales representatives and personally calling on accounts
Identify new opportunities and take a proactive approach to the placement and development of our brands
Implement creative, account-specific brand-building initiatives that drive sell-through
Conduct educational seminars and trainings for distributor sales teams and accounts to ensure strong product knowledge
Develop and maintain professional, respectful working relationships with distributors and on-/off-premises accounts
Support the Senior Vice President of Sales in managing distributor relationships, ensuring programming and pricing execution, and achieving volume targets
Provide the Senior Vice President of Sales with innovative ideas to grow and strengthen the business
Ensure all activities comply with federal and state laws, as well as company policies
Maintain a high level of product knowledge to effectively communicate and educate
Participate in regular distributor sales meetings
Operate within established budgets