Regional Sales Representative

Cirris Inc. • Salt Lake City, UT

1d • $55,000 - $90,000

About The Position

Come join us! Cirris Inc, a leading manufacturer of electrical cable and harness test equipment, has an immediate opening for a Regional Sales Representative. The Regional Sales Representative is responsible for promoting and selling the organization’s electrical testing products to manufacturing, MRO, government, and OEM customers within an assigned territory. This role focuses on identifying customer requirements, recommending appropriate product solutions, and developing professional relationships to support revenue growth and market presence. The position is expected to deliver a high standard of customer service while representing the company in a professional and compliant manner.

Requirements

• Bachelor’s degree in business, engineering, or a related field, or an equivalent combination of education and relevant professional experience.
• Minimum of 5 years of progressive B2B sales experience demonstrating independent judgment and accountability for results.
• Experience selling industrial, electrical, technical, or capital equipment is preferred.
• Proven track record of achieving or exceeding sales revenue goals while managing an assigned territory with limited direct supervision.
• Experience developing and executing sales strategies aligned with business objectives.
• Ability to learn, understand, and communicate technical information related to electrical testing products and applications.
• Experience delivering professional product demonstrations, presentations, and solution proposals is preferred.
• Understanding of sales cycles, contract processes, and customer purchasing environments.

Nice To Haves

• Advanced consultative selling skills, including the ability to analyze customer requirements and deliver tailored product solutions.
• Strong negotiation and influencing skills, including the ability to make recommendations on pricing, product positioning, and sales strategy within established guidelines.
• Excellent verbal, written, and presentation communication skills suitable for executive, technical, and operational audiences.
• Strong relationship-building skills and the ability to operate autonomously while balancing multiple priorities.
• Demonstrated organization, planning, and time-management skills in a results-driven environment.
• Proficiency with CRM systems, sales reporting tools, and standard business software.
• Analytical and problem-solving skills to evaluate customer needs, market conditions, and sales performance data.

Responsibilities

• Develop and execute strategic plans to achieve sales goals within an assigned geographic territory.
• Identify, qualify, and pursue new sales opportunities with manufacturing, MRO, government, and OEM customers.
• Maintain and expand relationships with existing customers to support repeat business and long-term partnerships.
• Assess customer needs and recommend appropriate electrical testing products and solutions.
• Prepare and deliver professional product presentations, demonstrations, and proposals.
• Negotiate pricing and contractual terms within established company guidelines.
• Manage the full sales cycle, including lead generation, forecasting, pipeline management, and order processing.
• Collaborate with internal teams, including marketing, engineering, and customer support, to ensure customer satisfaction.
• Maintain accurate and timely records of sales activities, customer interactions, and forecasts using company systems.
• Monitor market conditions, competitor activity, and customer trends to inform sales strategies.
• Represent the company at trade shows, customer meetings, and industry events as required.
• Comply with all company policies, ethical standards, and applicable legal and regulatory requirements.
• Provide responsive, professional, and high-quality customer service before, during, and after the sale.

Benefits

• Excellent health benefits, dental and vision
• Employer paid life insurance, short- and long-term disability
• 401k with 7% match
• 20 days PTO annually with tenure increases
• Holiday pay
• Wellness plan with allowances for gym membership, warehouse club, life planning, etc.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level