Resort Director of Sales & Marketing | Saint Johns Resort

About the position

The Director of Sales and Marketing will be responsible for developing and executing the resort's sales and marketing strategies to drive revenue growth, enhance brand visibility, and increase market share. This individual will oversee a dynamic team, lead strategic initiatives, and work closely with leadership to ensure the resort's goals are met. The Director of Sales and Marketing will play a critical role in promoting the resort's unique offerings, cultivating relationships, and positioning Saint John's Resort as the top destination in Plymouth and the surrounding areas.

Responsibilities

• Develop and implement strategic sales plans to increase revenue in all segments, including corporate, leisure, weddings, events, and group bookings.
• Lead, motivate, and manage the sales team to ensure individual and team goals are consistently met or exceeded.
• Build and maintain strong relationships with key clients, partners, and local organizations to promote Saint John's Resort.
• Manage the resort's sales pipeline, ensuring a constant flow of new business opportunities and developing strategies to convert leads into bookings.
• Track and analyze sales performance data, reporting on key metrics and adjusting strategies as necessary to optimize sales results.
• Develop and execute comprehensive marketing strategies to promote the resort's offerings and services including rooms, weddings, corporate/social sales, all three dining outlets and The Cardinal golf courses, ensuring alignment with the resort's brand and business objectives.
• Oversee digital marketing initiatives, including management of our three resort websites, SEO strategy, multi-brand social media management, and email campaigns, to drive online visibility, engagement and lead generation.
• Lead public relations strategy to secure media coverage and improve brand awareness within target markets.
• Collaborate with external agencies, media, and partners to create promotional materials, advertising campaigns, and other marketing collateral.
• Ensure consistency in branding and messaging across all platforms and communications both internally and externally.
• Oversee the management of group bookings, conferences, and special events to ensure the seamless execution of the resort's events and meeting offerings.
• Work closely with the event planning team to develop customized packages that meet the needs of diverse clients.
• Analyze event performance, track client satisfaction, and seek opportunities for improvement.
• Conduct market research and competitive analysis to identify trends, opportunities, and challenges in the resort industry.
• Develop and manage annual sales and marketing budgets, ensuring effective allocation of resources and ROI on marketing investments.
• Monitor the resort's online reputation and customer feedback to refine marketing strategies and ensure a positive guest experience.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field (preferred).
• A minimum of 5-7 years of sales and marketing experience in the hospitality or resort industry, with at least 3 years in a leadership role.
• Proven track record of driving revenue growth, managing sales teams, and executing successful marketing campaigns.
• Strong understanding of digital marketing tools and platforms, including social media, SEO, PPC, and email marketing.
• Experience with event sales and management, including large group and corporate events.
• Exceptional communication, negotiation, and interpersonal skills.
• Ability to analyze data and market trends to make informed decisions.
• Strong organizational and time-management skills with the ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Office Suite, CRM systems, and other sales and marketing tools.

Benefits

• Competitive salary and performance-based incentives.
• Health, dental, and vision insurance.
• Paid time off and holidays.
• Retirement savings plan.
• Complimentary access to resort amenities, including golf and dining.
• Professional development opportunities.