Retail Marketing Manager

About the position

Universal Windows Direct is seeking a Retail Marketing Manager who will champion The Great Day Way, placing customers and people at the heart of every interaction. This role will lead Retail marketing, event strategy, and grassroots lead generation and marketing efforts, unifying them under a customer-obsessed, people-driven framework to deliver quality leads, memorable brand experiences, and community connection across the country. The Retail Marketing Manager will be responsible for creating, developing, and managing local partnerships, shows/events, canvassing, and Retail marketing efforts focused on lead generation for the assigned location.

Responsibilities

• Engage potential customers and schedule in-home consultations with UWD Sales Representatives
• Develop training programs for existing local staff and new hires
• Engage with homeowners in local neighborhoods where UWD has recently completed home-improvement projects
• Hire, train and maintain a team of Retail marketers across multiple locations
• Manage provided budgets to maximize ROI
• Determine and set monthly, quarterly, and annual goals in partnership with the VP of Marketing
• Manage and approve payroll entries and updates
• Contribute content to social media and company culture efforts
• Evaluate data and results to identify areas of improvement
• Conduct performance reviews with the Retail marketing team
• Support Corporate Marketing functions where necessary
• Create and lead a unified event marketing vision across all brands and divisions
• Develop scalable programs that reflect The Great Day Way, emphasizing excellence in execution, a customer-first mindset, and strong team development
• Oversee execution of event and grassroots marketing strategies, including home shows, retail events, festivals, local sponsorships, B2B partnerships, and neighborhood outreach
• Develop standards for localized marketing efforts, ensuring consistency in brand representation and quality of experience
• Optimize lead generation processes to exceed booked, issued, and sales targets
• Develop, manage, and execute a workforce plan to deliver quality capacity and capabilities for events marketing
• Recruit, train, and inspire a high-performing, geographically dispersed team of event marketers
• Promote a culture of accountability, learning, and energy, with clear KPIs and coaching routines

Requirements

• 3+ years of experience in field/event marketing, grassroots lead generation, or related roles in high-performance, growth-oriented businesses
• Proven leadership in building and scaling multi-location teams and programs; national/multi-brand experience preferred
• Bachelor's degree or equivalent experience; marketing, communications, or business discipline preferred
• Deep understanding of Retail marketing dynamics, including event execution, local partnerships, community engagement, and staffing
• Strong ability to set vision, organize systems, and lead through influence in a matrixed environment
• Experience in the home improvement, franchise, or direct-to-consumer industries a plus
• Excellent communicator who inspires, coaches, and drives outcomes through people
• Willingness to travel regularly to your office, events within your market, as well as other markets if chosen to attend
• Ability to engage for extended periods at events and manage occasional physical demands (event materials, standing, walking)
• Valid driver's license and reliable transportation required

Benefits

• $25/hr plus Lucrative Bonus Structure