About the position
Pettable is a leading provider of mental health solutions, serving 350,000 clients across the United States with a team of 150 board-certified psychiatrists, physicians, and licensed mental health professionals. By leveraging modern technology and legislation, we are addressing America’s mental health crisis by expanding access to care and services on a national scale. Recently, Pettable took a transformative step in its mission by acquiring an ADHD diagnosis and treatment company. This acquisition is part of an ambitious growth strategy to address the needs of a large, underserved population and introduce new services designed to maximize patient outcomes. With this expansion, Pettable is broadening its focus to offer comprehensive mental health care solutions and cementing its role as a trusted partner in mental health. While we continue to provide support for emotional support animals (ESAs) and psychiatric service dogs (PSDs), helping individuals secure essential documentation and training, these services are part of our mission to meet our nation's diverse mental health needs. Founded in 2020, Pettable is a profitable part of the Mechanism Ventures ecosystem, an early-stage venture firm with a proven track record of cofounding and investing in multiple companies with $100M+ in revenue. In addition to investment and strategic guidance, Mechanism provides extensive operational support in critical areas, including Growth Marketing, Product, Operations, People, Finance, and Legal, with in-house experts at the top of their fields.
Responsibilities
- Own Pettable’s lifecycle communications strategy (primarily through email and SMS) from end-to-end: encompassing ideation, creative development, deployment, and performance analysis.
- Work closely with the other members of the growth team on initiatives that drive incremental customer LTV.
- Create and maintain a testing roadmap, regularly sharing clear performance/test results, best practices, and key learnings with stakeholders.
- Utilize marketing automation tools to develop transactional, promotional, and informational content strategies to maximize customer acquisition and retention.
- Monitor and analyze email and SMS performance metrics and automated marketing programs to inform strategy changes.
- Become the expert in Pettable’s email + SMS programs, customer journey, customer experience, and CRM platforms.
- Exercise creativity and autonomy in content creation.
- Stay up-to-date on CRM trends, best practices, and new technologies.
Requirements
- 3-5 years of Lifecycle/Retention experience focused on customer retention within the subscription space, preferably within e-commerce or DTC.
- Hands-on experience creating automated journeys using marketing automation platforms (e.g., Active Campaign, Klaviyo, Iterable) through email and SMS channels.
- Hands-on experience launching A/B tests and communicating results, ensuring statistical significance.
- Expertise in leveraging triggers and rule-based dynamic logic for automated email campaigns.
- Proven track record in developing campaigns that drive customer retention, loyalty, and reactivation.
- Strong understanding of the customer lifecycle journey and experience in audience segmentation and personalization using customer data.
- Proficiency in Excel or Google Sheets for data analysis and reporting.
Nice-to-haves
- Confidence in analyzing data in Python or other tools to complete statistical modeling.
- Familiarity with HTML & CSS as it relates to email.
- Experience with loyalty programs, referral marketing, customer engagement tools, and product management.
Benefits
- Fully remote work environment.
- Competitive compensation packages designed to make this your dream job.
