Revenue Marketing Strategist

D2L

1d•$70,000 - $80,000

About The Position

The role of the Revenue Marketing Strategist involves driving essential business outcomes for critical programs within the organization for our Employee Training business. They will work on complex projects and collaborate with cross-functional teams to bring their programs and campaigns to life. They act as a champion for their programs, fostering strong alignment and relationships to achieve unified success.

Requirements

Vertical Knowledge: In-depth understanding of target market, personas, nuances, competitive landscape, industry trends, and partnerships.
Organizational Skills: Ability to efficiently manage multiple tasks, deadlines, and resources to achieve goals.
Communication: Excellent written and verbal communication skills to convey ideas, strategies, and results to team members, stakeholders, and leaders.
Relationship Building: Capacity to develop and nurture strong relationships with team members, cross-functional partners, and external stakeholders to foster collaboration and support.
Strategic Thinking: Proficiency in supporting, developing and executing strategic marketing plans, including Go-To-Market strategies, to drive business outcomes.
Project Management: Experience in managing complex projects from initiation to completion, coordinating resources, timelines, and deliverables.
Problem Solving: Ability to identify challenges, analyze data, and devise innovative solutions to achieve program success.
Results-Driven: Strong focus on achieving measurable results and utilizing data-driven insights to make informed decisions.
Innovation: Willingness to introduce and adopt new ideas, processes, and technologies to improve marketing performance.
Leadership: Capacity to inspire and motivate cross-functional team members, providing clear direction, support, and encouragement.
Analytical Thinking: Skill in interpreting data and metrics, drawing meaningful conclusions, and making data-backed decisions.
Flexibility: Adaptability to navigate through dynamic and changing environments, adjusting strategies as needed.
Creativity: Thinking outside the box to develop unique marketing approaches and solutions.
Cross-Functional Knowledge: Understanding of various marketing functions (e.g., performance marketing, digital marketing, PR, events) and how they integrate to achieve overall marketing goals.
Reporting and Metrics: Ability to create comprehensive reports and communicate key learnings and results to relevant stakeholders.
Sales Enablement Tools: Knowledge of tools used for providing sales teams with resources and content to support selling efforts.
Data Analysis Tools: Competency in using data analysis tools to derive insights from customer data and performance metrics.
Marketing Automation Platforms: Familiarity with marketing automation platforms to execute and manage marketing campaigns.
Collaboration Tools: Proficiency in using collaboration and project management tools for efficient teamwork.
Presentation Software: Skill in using presentation software to create compelling product presentations and materials.
Communication Skills: Excellent communication skills to effectively convey ideas, collaborate with cross-functional teams, and present marketing plans and results.
Data Analysis Skills: Strong analytical skills to interpret marketing data, derive insights, and make data-driven decisions.
Customer Relationship Management (CRM): Familiarity with CRM platforms for customer data management and tracking.
Strategic Thinking: Ability to think strategically and develop marketing strategies aligned with overall business objectives
Time Management: Effective time management skills to handle multiple projects and meet deadlines.
Adaptability: Being adaptable to changing market dynamics and adjusting marketing strategies accordingly.
Negotiation Skills: Ability to negotiate effectively with internal and external partners to ensure program success and alignment.
A bachelor's degree in marketing, business administration, communications, or a related field is typically required.
5-7 years of previous experience in demand generation marketing or a related marketing role is highly desirable.
A strong foundation in marketing principles, project management, and branding are essential for success in this role.
Demonstrated project management experience in successfully managing marketing projects and campaigns from planning to execution.
Strong written and verbal communication skills are important for crafting persuasive product content, creating presentations, and engaging with various stakeholders.
Proficiency in delivering presentations to internal teams, clients, and prospects.
Previous involvement in planning and executing marketing campaigns to promote products and generate leads.

Nice To Haves

Having a good understanding of the D2L products, corporate learning, and education markets is a strong asset.

Responsibilities

Campaign & Event Planning: Support in the development of purposeful, well-thought-out campaigns that support account-based marketing and selling efforts to drive pipeline and brand awareness. Partner with functional areas to plan and execute on strategy and tactical plans.
Project Management: Coordinating and managing project expectations and execution. Communicate on-going progress, issues, risks, and overall performance to all stakeholders. Risk and Change Management planning, mitigation, and controls.
Budget Management: Responsible for managing the budget allocated for vertical programs and campaigns, ensuring efficient and effective use of resources.
Sales Enablement: Provide sales teams with the necessary tools and resources to effectively support success of campaigns and programs.
Track and report: Monitor and optimize tactical performance at every stage of the journey to ensure content/messaging is resonating. Identify how we can improve and bring your expertise to the table: How can we make it even better?
Travel as required (less than 10%)

Benefits

Impactful work transforming the way the world learns
Flexible work arrangements
Learning and Growth opportunities
Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
2 Paid Days off for Catch the Wave related activities like exams or final assignments
Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
Retirement planning
2 Paid Volunteer Days
Competitive Benefits Package
Home Internet Reimbursements
Employee Referral Program
Wellness Reimbursement
Employee Recognition
Social Events
Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.