Sales and Marketing Director

Brookdale Senior Living•Charlotte, NC

About The Position

Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity Brookdale Carriage Club Is Hiring a Director of Sales and Marketing to join their growing team A Senior Living Community supporting their Residents thru IL, AL. MC, and SNF Qualifications & Skills We’d love to talk if you have the following: Bachelor’s Degree in Marketing, Business, or related field preferred or equivalent combination of experience and education required Valid driver’s license Strong working knowledge of technology, proficiency in Microsoft office suite, and electronic documentation Minimum of 5 Experience in Senior Senior Living Sales Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status. Full Time Benefits Eligibility Medical, Dental, Vision insurance 401(k) Associate assistance program Employee discounts Referral program Early access to earned wages for hourly associates (outside of CA) Paid Time Off Paid holidays Company provided life insurance Adoption benefit Tuition reimbursement Base pay in range will be determined by applicant’s skills and experience. Role is also eligible for monthly and quarterly commission opportunities. Temporary associates are not benefits eligible but may participate in the company’s 401(k) program. Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year. The application window is anticipated to close within 30 days of the date of the posting.

Requirements

Bachelor’s Degree in Marketing, Business, or related field from an accredited college or university is preferred, or equivalent combination of experience and education is required.
A minimum of five years sales experience, preferably in the retirement industry or medical or pharmaceutical sales, with a proven track record of generating and closing a high percentage of qualified leads is required.
Frequent car travel requires the incumbent to possess and maintain a valid driver's license.
Applies existing guidelines and procedures to make varied decisions within a department.
Uses sound judgment and experience to solve moderately complex problems based on precedent, example, reasonableness or a combination of these.
Possesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and work environment.
Has working knowledge of a functional discipline.
Knowledge of sales and marketing to include principles and methods for showing, promoting, and selling products or services to include marketing strategy and tactics, sales techniques, and sales control systems.
Knowledge of Medicare and Medicaid regulations to include applicable processes for the product line(s) being sold.
Knowledge of state regulations impacting or directing the delivery of services is required.
Ability to operate personal computers and related software is required.
Ability to effectively manage time, tasks and projects in a dynamic environment is required.
Ability to build trust and act honestly in relationships with others is required.
Ability to assess and understand customers’ expectations, needs and circumstances is essential.
Ability to work effectively with diverse personalities and to treat people with dignity, respect, fairness and maturity is required.
Ability to effectively listen and communicate verbally and in writing is essential.

Nice To Haves

Previous experience with contact management database, Microsoft Word, Excel, and Outlook is preferred.

Responsibilities

Maintains and/or improves upon the occupancy level and revenue production of the community in accordance with the marketing and business plans to include completing sales calls and closing sales.
Develops and maintains relationships with and generates leads through residents, family, and professional referral sources.
Plans, coordinates, and implements monthly prospect and/or referral source activities and events.
Partners with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals.
Supervises the activities of at least two Full-time Equivalent (FTE) Marketing Coordinator(s) and/or Sales Counselor(s) to achieve the desired results of the community marketing and business plans.
Maintains and/or improves upon the occupancy level of the community in accordance with the marketing and business plans of the community.
Closes sales by assisting prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about how services and programs can meet their needs.
Responds promptly to every telephone call or in-person inquiry from all referral sources, prospective residents, and families.
Provides appropriate community and company information to anyone who inquires.
Utilizes sales processes, systems, and forms for external and internal sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.
Completes outside Business Development sales calls to meet or exceed the established goals for professional leads per week as set by the community marketing plan with Regional Sales management guidance.
Contact sources include legal and financial professionals, senior organizations, appropriate special interest groups, hospital discharge planners, skilled nursing facilities, retirement communities, clergy, medical insurance providers, and other local community contacts.
Develops and maintains relationships with and generates leads through residents, family, and professional referral sources on a weekly basis.
Provides information and conducts presentations about services and programs, market advantages, availability, and other relevant information to meet the needs of prospective referral sources and community groups.
Plans, coordinates, and implements monthly prospect and/or referral source activities and events as specified by the community marketing plan, Executive Director, and Regional Sales management.
Follows up and executes sales processes with all leads from events.
Partners with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals.
Researches and provides recommendations for content and delivery of brochures, flyers, press releases and other forms of media that promote the community services.
Adheres to procedures in the development of advertising materials by working with Brookdale’s Creative Services group.
Monitors conversion ratios regarding Business Development calls to direct referrals, prospect calls, and tours and collects and analyzes data to prepare weekly and monthly reports.
Provides frequent sales performance issue information to Regional Sales management.
Maintains working knowledge of the lead management system and uses system to maximize sales effectiveness.
Supervises the activities of at least two FTEs, Marketing Coordinator(s) and/or Sales Counselor(s), to achieve the desired results of the community marketing and business plans.

Benefits

Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.
Medical, Dental, Vision insurance
401(k)
Associate assistance program
Employee discounts
Referral program
Early access to earned wages for hourly associates (outside of CA)
Paid Time Off
Paid holidays
Company provided life insurance
Adoption benefit
Tuition reimbursement