Sales and Marketing Operations Manager

Together AI•San Francisco, CA

6h•$150,000 - $170,000

About The Position

We are seeking a highly analytical and process-driven Sales and Marketing Operations Manager to join our Revenue Strategy and Operations team. In this pivotal role, you will bridge the gap between marketing strategy, sales execution, and data-driven decision-making. The ideal candidate will optimize the entire lead-to-revenue funnel, streamlining operations and leveraging data to enhance overall business performance.

Requirements

Education: Bachelor’s degree in Marketing, Business, Statistics, Computer Science, or a related quantitative field.
Experience: 5–7 years of experience in Sales/Marketing Operations or Business Intelligence, preferably within a B2B SaaS environment.
Technical Proficiency: Expert-level experience with Marketing Automation Platforms (HubSpot, Marketo, Pardot) and CRMs (Salesforce).
Data Visualization: Proven ability to create impactful dashboards using tools like Tableau, Power BI, Looker, or Google Data Studio.
Analytical Skills: Exceptional ability to translate complex data sets into clear, actionable insights for non-technical stakeholders.
Advanced Tools: Advanced Excel skills are required; proficiency in SQL, R, or Python for advanced data extraction is a strong plus.
Strategic Mindset: Deep understanding of funnel mechanics, lead management, and the tactical requirements of sales and marketing alignment.

Responsibilities

Full-Funnel Reporting: Develop, maintain, and automate integrated dashboards that provide actionable insights into the entire customer journey, from initial marketing touchpoints to closed-won sales.
Performance Analysis: Analyze data across the full tech stack (CRM, Marketing Automation, Web Analytics) to identify trends, conversion bottlenecks, and high-growth opportunities.
Attribution & ROI: Collaborate with finance and leadership to refine attribution models, ensuring clear visibility into marketing's contribution to the sales pipeline and overall ROI.
Forecasting: Define and track key performance indicators (MQLs, SQLs, Win Rates, CAC, LTV) to provide accurate revenue forecasts and identify potential risks.
Tech Stack Management: Oversee and optimize our integrated technology stack, including Salesforce, marketing automation (e.g., HubSpot), and sales engagement tools (e.g., MixMax).
Process Optimization: Design and implement scalable workflows for lead routing, lead scoring, and automated nurturing programs to ensure seamless handoffs between teams.
Data Integrity: Maintain a "source of truth" by ensuring data cleanliness, implementing data enrichment strategies, and managing audience segmentation for targeted campaigns.
Strategic Alignment: Act as the primary liaison between Sales and Marketing to ensure alignment on definitions, goals, and execution strategies.