Sales and Marketing Rep - Clinical Lab

About the position

Plans, facilitates and executes a marketing and sales plan to secure new client business. Works collaboratively with laboratory management to build a long-term strategy for sustained growth.

Responsibilities

• Responsible for direct sales, instructional and promotional work for application of Laboratory Services to physicians, laboratories, hospitals, and clinics.
• Responsible for short-range and long-range strategic sales and marketing plans (including resource allocation) to meet the test volume, revenue budget and profit goals of SJMHS Clinical Laboratories.
• Establishes and maintains relationships with existing and potential clients (personal visit, telephone, email, etc.).
• Develops and secures new laboratory business and expands existing accounts to full market potential.
• Acts as the first line salesperson for the development of all new business.
• Participates in weekly, bi-weekly and quarterly management meetings in order to relay information about the sales and marketing effort.
• Ensures that systems that are in place or contemplated are compatible with sustained growth for SJMHS Clinical Laboratory.
• Prepares bid and RFP quotations in collaboration with Lab Administration.
• Monitors and when appropriate, adjusts prices for testing extended to existing clients.
• Regularly attends local professional meetings for the purpose of relationship building and promoting SJMHS Clinical Laboratory to a wider audience.
• Provides weekly and monthly reports in a timely manner summarizing activities related to sales including sales calls, service calls, prospects, new sales, and losses.

Requirements

• Bachelor’s degree in business, marketing or related field.
• Five plus years of sales/marketing experience, preferably in a medical laboratory setting.
• Interpersonal skills to effectively deal with external and internal clients.
• Analytical skills in developing sales forecasting.
• Organizational skills in managing territory.
• Understanding of laboratory operations, terminology, methodology and logistics in both anatomic and clinical laboratories.
• Knowledge of medical insurance billing procedures and requirements preferred.

Nice-to-haves

• Medical Technologist degree.