Sales and Marketing Specialist

Buck Knives•Post Falls, ID

15h•Onsite

About The Position

Buck Knives is seeking a highly organized and cross-functional Sales & Marketing Specialist to coordinate the planning, alignment, and execution of key go-to-market initiatives across Sales, Marketing, Product, and E-commerce. This role serves as a central coordinator for channel-facing initiatives including product launches, trade shows, sales enablement, and B2B platform development. The Sales & Marketing Specialist helps ensure projects remain aligned, on schedule, and strategically executed. This role acts as a connector between Marketing, Sales, Product, and E-commerce teams to help ensure Buck Knives presents a unified and disciplined approach to market execution. This position supports Buck Knives’ omni-channel success by helping bridge the gap between internal product development and external retail execution. The Sales & Marketing Specialist will help improve operational clarity, coordinate cross-team initiatives, and support successful product launches and market programs.

Requirements

5+ years of progressive experience in sales, marketing, or related field.
Proven success communicating with and supporting national and specialty retail accounts.
Strong project management, stakeholder communication, and cross-functional leadership skills.
Proficiency in asset management platforms (e.g., Bynder or equivalent).
Minimum of 5 years progressively responsible experience in a sales or marketing role at a consumer products company, preferably with a combination of consumer and dealer-facing communication. Experience managing, motivating, and engaging external sales teams, and educating them on available resources and need for application and adoption of said resources. Must have a passion for the outdoors, preferably in hunting and fishing. A polished, professional demeanor with the ability to communicate conviction and confidence in the direction of Buck products. Proven track record of getting projects done on time.
Associate's degree in management, marketing, communication, or a closely related business administration degree. Experience in an equal level of professional experience in lieu of education will be considered.

Responsibilities

Facilitate collaboration across a cross-functional market-facing team composed of Sales, Marketing, Product, and E-commerce partners.
Establish meeting cadence, monthly check-ins, and standard operating procedures for the Market Facing Team.
Track project timelines and maintain visibility on cross-functional deliverables to ensure initiatives remain on schedule.
Drive alignment on launch timing, campaign priorities, and retail execution across departments.
Serve as the coordination hub across departments to support execution of go-to-market plans.
Coordinate sales and marketing initiatives across wholesale, retail, and distributor channels using available marketing resources.
Ensure responsible teams have clear scope, timelines, and expectations for deliverables tied to launches, promotions, and retail initiatives.
Support retail merchandising implementation by coordinating materials, timelines, and internal communication.
Execute periodic dealer communications including updates on product availability, promotions, and brand initiatives.
Help ensure projects move from planning to execution efficiently and on schedule.
Coordinate channel-facing product launches from concept handoff through market readiness.
Coordinate inputs from Product, Sales, Marketing, Operations, and E-commerce to ensure launch deliverables are completed on time.
Communicate New Product Introduction (NPI) status updates to the sales team to ensure alignment on launch timing, features, and availability.
Coordinate the preparation and timely delivery of sales samples to support customer presentations, line reviews, and product launches.
Ensure sales enablement tools, training materials, and launch communications are planned and delivered without serving as the primary content creator.
In conjunction with Marketing, maintain Buck’s B2B marketing asset portal, ensuring up-to-date product imagery, videos, and collateral.
Train internal sales teams and external partners on portal use and resource access to promote adoption of available resources.
Coordinate inputs across Sales, E-commerce, and Marketing to support development and improvement of Buck’s B2B dealer portal.
Support development and maintenance of sales-facing presentations, toolkits, and talking points to ensure consistent messaging.
Assist with sales rep engagement initiatives including internal communications, incentive programs, and feedback loops.
Support national, regional, and territory sales meetings in partnership with Sales leadership and Marketing.
Capture insights, questions, and objections from the field and communicate actionable feedback to Product and Marketing teams.
Coordinate planning and execution of Buck Knives’ presence at national trade shows, consumer expos, and dealer events.
Manage show logistics including booth coordination, vendor communication, travel planning, staffing assignments, and promotional materials.
Partner with Sales, Product, and Marketing teams to align messaging, product focus, and campaign tie-ins for each event.
Support on-site coordination for show setup, execution, and teardown as needed.
Track tradeshow budgets, assist with post-show recaps, and support lead follow-up processes.