Sales Development Representative, AdTech & Media

Dalia Research•Atlanta, GA

7d•Hybrid

About The Position

PureSpectrum is seeking a Sales Development Representative focused on growing our survey delivery capabilities. In this role you will be responsible for building a strong pipeline of new supply partners through prospecting and utilizing our CRM. The ideal candidate has a hunter mentality and a proven track record of lead generation while overseeing the onboarding of new accounts through the close of the deal. In addition, this candidate is creative with their reach out campaigns and able to target unique traffic sources. If you’re looking to join an exceptional team within a company focused on growth and expansion in the industry, this is a great opportunity. This position reports to the SVP, Supply & Partnerships.

Requirements

Bachelor’s degree in related field or equivalent education/professional experience required
3+ years of inside sales experience
Proven track record prospecting qualified leads and guiding them through the sales process
Demonstrated experience getting the attention of top level decision makers within strategic target organizations to schedule discovery meetings and fill the pipeline
Strong understanding of app and website monetization; how sites and apps monetize their users, current trends, and how surveys fit into the ecosystem is strongly preferred.
Excellent and effective verbal and written communication skills
Strong follow-through skills
Well-developed time management and multi-tasking skills
Solid judgement and decision-making abilities
Strong analytical aptitude, results oriented mindset with great attention to detail
Strong AI skills
Proficiency with MS Word & Excel and familiarity with CRM based solutions (i.e, Pipedrive, Salesforce, NetSuite, etc.)

Nice To Haves

Strong understanding of app and website monetization; how sites and apps monetize their users, current trends, and how surveys fit into the ecosystem is strongly preferred.

Responsibilities

Strategic Prospecting & Lead Generation: Proactively identify and research potential supply partners that align with PureSpectrum’s quality standards.
High-Volume Outreach: Execute creative and persistent multi-channel outreach campaigns (including cold calling, personalized emailing, and LinkedIn social selling) to capture the attention of top-level decision-makers.
Partner Discovery & Qualification: Conduct initial discovery calls to uncover prospect details, capabilities and current monetization strategies to qualify the lead.
Pipeline & CRM Management: Maintain impeccable data hygiene by logging all interactions and managing your lead pipeline within the CRM PipeDrive.
Meeting Coordination: Schedule and facilitate high-quality discovery meetings for senior leadership, providing comprehensive handoff notes to ensure a seamless transition.
Onboarding Support: Oversee the initial onboarding phase for new supply accounts, ensuring partners are successfully integrated and primed for long-term delivery.
Market Intelligence: Stay current on industry trends and potential new audience verticals.
Conference Engagement: Represent PureSpectrum at key industry conferences to generate in-person leads and build the brand’s North American presence.