Sales Director - Northeast Region

Electrolit USA•Houston, TX

About The Position

Overview CAB Enterprises, Inc. proudly serves as the exclusive distributor of Electrolit in the United States. Electrolit is owned by Grupo Pisa, Latin America's premier pharmaceutical company with over 80 years of experience. Electrolit has become a leader in premium hydration beverages. Since Electrolit entered the US in 2015, we have increased Electrolit's visibility in the U.S. market, by building on the brand's rich legacy that began in 1950 as a hydration solution for children. With a steadfast commitment to quality, Electrolit has an innovative, scientifically backed formula, an exciting range of flavors, which uses pharmaceutical-grade ingredients and produced in a state-of-the-art facility. At CAB Enterprises, we pride ourselves on fostering a service-oriented culture that values the collective skills and contributions of our team members. Our core values: humility, honesty, respect, responsibility, and drive are the cornerstones of our success. We have a dynamic and fulfilling workplace where our employees are recognized as our most valuable asset. Together, we celebrate our achievements and look forward to continuing our tradition of excellence. Position Summary The Sales Director is responsible for driving regional sales growth of the Electrolit brand through strategic leadership, market development, and cross-functional collaboration. This role leads and develops a team of Business Development Managers (BDMs) and Area Sales Managers (ASMs), ensuring consistent execution of brand standards, sales strategies, and customer engagement across all channels. The Sales Director serves as a key liaison between field sales, marketing, operations, and executive leadership to ensure alignment and maximize performance.

Requirements

Exceptional leadership and team-building skills
Strong strategic thinking and analytical capabilities
Excellent communication, negotiation, and presentation skills
Deep understanding of beverage industry dynamics and sales frameworks
Proficiency in Microsoft Office (Outlook, Excel, Work, PPT, Teams) and CRM platforms
Ability to travel up to 60% of the time
Bachelor's Degree in Business Administration, Marketing, or related field
Minimum 7 years of experience in beverage/CPG industry
Minimum 5 years of field sales management experience
Proven success in B2B sales and distributor/channel development
Valid driver's license and current automobile insurance
Must be physically capable of bending and lifting to 30 pounds

Nice To Haves

Experience in Convenience Channel is a strong plus

Responsibilities

Lead, coach, and develop BDMs and ASMs to achieve regional sales goals and uphold brand standards.
Set clear performance expectations, provide ongoing feedback, and conduct regular performance reviews.
Foster a culture of accountability and collaboration.
Develop and execute regional sales strategies aligned with national goals and market opportunities.
Identify and pursue new business opportunities with distributors, wholesalers, and retailers.
Collaborate with VP of Sales and cross-functional teams to close strategic deals and expand market presence.
Oversee growth in conventional and convenience channels, including Direct Store Delivery (DSD), grocery wholesalers, and independent retailers.
Build and maintain senior-level relationships with key accounts, brokers, and distributor partners.
Ensure optimal in-store execution, including merchandising, SKU presence, and promotional activity.
Partner with Marketing to develop and execute regional campaigns, product launches, and merchandising plans.
Work closely with Operations and Finance to manage pricing, contracts, and forecasting.
Coordinate with Product Development and Account Management to address customer feedback and market needs.
Analyze internal sales data and external sources (e.g., AC Nielsen, IRI) to identify trends, gaps, and opportunities.
Present actionable insights in business reviews and strategic planning sessions.
Monitor KPIs including revenue growth, shelf presence, customer satisfaction, and campaign ROI.
Manage regional budgets, including travel, marketing, and promotional spend.
Ensure compliance with pricing guidelines and contractual terms.
Lead regional business planning and contribute to national strategy development.
Conduct product and sales training for internal teams and external partners.
Support event execution and field marketing initiatives.
Perform other duties as assigned by VP of Sales or executive leadership.