Independence Pet Groupposted 25 days ago
Central Gardens, TX

About the position

As our company grows, a Sales Enablement Specialist – Marketing Liaison role is proposed to enhance collaboration between sales and marketing teams. Acting as the central point of contact between internal teams (creative, social, business development) and external agencies, this position would drive seamless execution of initiatives, while fostering brand growth, customer engagement, and revenue generation. This role provides a long-term opportunity to align sales and marketing efforts while ensuring that both internal teams and external partners benefit from streamlined communication, tailored solutions, and actionable strategies.

Responsibilities

  • Plan and execute tradeshows, manage booth design, and create promotional materials.
  • Collaborate with sales and marketing on networking strategies, email campaigns, and social media promotion.
  • Set measurable event KPIs and refine ROI through post-event analysis.
  • Develop communication frameworks for customer touchpoints.
  • Address gaps in retention strategies and implement solutions to enhance engagement.
  • Design tailored marketing collateral for large accounts.
  • Support high-value client presentations and ensure premium service through custom marketing solutions.
  • Lead smaller marketing projects, ensuring timelines and goals align with business objectives.
  • Streamline compliance approval workflows and ensure marketing materials meet regulatory standards.
  • Maintain brand consistency across assets.
  • Partner with sales to create resources supporting customer engagement from acquisition to renewal.

Benefits

  • Comprehensive full medical, dental and vision Insurance
  • Basic Life Insurance at no cost to the employee
  • Company paid short-term and long-term disability
  • 12 weeks of 100% paid Parental Leave
  • Health Savings Account (HSA)
  • Flexible Spending Accounts (FSA)
  • Retirement savings plan
  • Personal Paid Time Off
  • Paid holidays and company-wide Wellness Day off
  • Paid time off to volunteer at nonprofit organizations
  • Pet friendly office environment
  • Commuter Benefits
  • Group Pet Insurance
  • On the job training and skills development
  • Employee Assistance Program (EAP)
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