Sales Manager - Residential Remodeling & Home Improvement

Tom Curren Companies•Auburndale, MA

10d•$100,000 - $130,000

About The Position

Tom Curren Companies is a long-established residential remodeling and home improvement company serving Greater Boston homeowners for nearly 40 years. We are hiring a Sales Manager to lead, coach, and improve the performance of our residential sales team. This is a hands-on leadership role for someone who knows how to build accountability, improve close rates, strengthen pipeline discipline, and help sales reps win more business the right way. You will be expected to coach in the field, use data to manage performance, and work cross-functionally with operations and production to ensure smooth handoffs and an excellent client experience. Core Values High Quality Speak Candidly Ambition Win as a Team Client Focus Do the Right Thing Role Summary The Sales Manager leads the day-to-day performance of the residential sales team and reports directly to company leadership. This role is responsible for coaching and developing sales reps, driving measurable KPI improvement, enforcing CRM discipline, supporting ride-alongs and field development, and improving sales consistency from lead through signed contract and handoff to production. You will play a key role in helping Tom Curren Companies grow responsibly by improving conversion, protecting margin, supporting client satisfaction, and ensuring the sales team operates with professionalism, urgency, and accountability. This role is measured by: close rate, lead-to-appointment conversion, average ticket, gross margin, pipeline accuracy, follow-up consistency, handoff quality, and team performance.

Requirements

7+ years of sales experience, with significant experience in residential remodeling, home improvement, construction-related services, or adjacent in-home sales environments
Demonstrated experience managing and coaching a sales team of 6 or more sales reps within the past 10 years
Proven track record of coaching to measurable KPIs such as close rate, lead-to-appointment conversion, average ticket, margin, and follow-up activity
Strong daily CRM usage experience, including pipeline stages, scheduled follow-ups, notes, forecasting, and conversion tracking
Personal discipline using CRM systems, not just managing others in them
Demonstrated history of strong operational collaboration and smooth handoffs from sales to production
Experience doing ride-alongs and delivering direct, timely coaching and development feedback
Strong client communication skills and the judgment to handle escalations without losing the customer relationship
Ability to inspect sales activity, identify coaching needs, and improve team execution through data and observation
Strong professionalism, accountability, and leadership presence
Valid driver's license and ability to travel locally within Greater Boston
Authorized to work in the United States
Fluent in English (speaking, reading, and writing)

Responsibilities

Lead, manage, and coach a residential sales team, including reps handling in-home and client-facing sales opportunities
Conduct regular ride-alongs, observation, and field coaching to improve sales process, communication, and closing effectiveness
Deliver timely, direct, and actionable feedback to sales reps based on performance, appointments, and KPI trends
Build accountability around individual and team sales goals, conversion metrics, and professional standards
Support recruiting, onboarding, and training of new sales team members as needed
Coach to measurable KPIs, including close rate, lead-to-appointment conversion, average ticket, gross margin, follow-up cadence, and pipeline health
Review scorecards and sales activity regularly to identify performance gaps and coaching opportunities
Help the team improve estimating accuracy, proposal quality, and value-based selling discipline
Forecast team performance and provide leadership with visibility into pipeline strength, risks, and expected results
Use CRM daily to manage pipeline activity, stages, tasks, follow-ups, notes, and forecasting
Ensure every sales rep is maintaining accurate and timely CRM records
Inspect pipeline quality, next steps, and lead progression to reduce leakage and improve conversion
Standardize how the team documents client communication, commitments, and handoff details
Partner closely with production and operations teams to improve the handoff from sale to production
Help ensure sold projects are clearly scoped, well documented, and ready for execution
Reduce preventable issues caused by incomplete information, poor expectation-setting, or weak communication during the sales process
Provide feedback to leadership on recurring sales-to-production friction points and help improve process consistency
Personally handle escalated client situations when needed, including concerns related to expectations, communication, scope, or satisfaction
Work to resolve issues professionally and protect both the customer relationship and the company's reputation
Reinforce high standards for professionalism, responsiveness, and trust-building across the sales team
Support a sales culture that balances urgency, empathy, and accountability
Help refine sales processes, coaching rhythms, pipeline reviews, and reporting standards
Collaborate with leadership to improve how the company uses CRM and sales data to manage performance
Identify patterns, bottlenecks, and training needs that can improve team output and predictability
Contribute to a culture of candid communication, continuous learning, and high standards