Sales Manager - HEB

Siete Foods•San Antonio, TX

About The Position

You have opinions about HEB. Strong ones. The kind that come up unprompted at dinner parties and have converted more than a few out-of-staters. You get what makes this retailer special, and that passion is exactly the energy we need driving this account. Aside from a deep love for HEB, here’s what you’ve got: you live and breathe CPG sales. You know your TDPs, your UPSPWs, and your Combo Locos, BTW. You have a velocity-building strategy fully developed and living in your head rent-free. Your broker relationships are strong, your forecasting is sharper than a tortilla chip, and out-of-stocks are simply not an option on your watch. You think big, you solve fast, and you love the work. Sound like you? We are looking for a Grocery Sales Manager to lead our HEB account and grow Siete across this important Texas retailer. About You: You have exceptional interpersonal and persuasive skills, the kind that could convince a category manager to hand over more shelf space before the meeting is even over. Results, Driven, and Initiative are not just words to you, they are a seasoning blend you put on everything. You say what you mean and mean what you say. No fluff, no filler, just clear and confident communication that moves things forward. Your north star is the person on the other side of the table. Me, myself, and I are not in your vocabulary. Customer, client, and consumer are. You could talk selling strategy in your sleep. Building it, refining it, executing it, you have done it enough times that it feels less like work and more like instinct. Some people dread performance conversations. You schedule them voluntarily and show up with a plan, a pulse on the data, and probably a snack. You’re a team player. No matter how big your goals, you’re always willing to jump in and help the team with the small stuff. Give you a challenge and a deadline and you are in your element. A bag of Siete tortilla chips nearby doesn’t hurt either.

Requirements

4+ years of progressive Sales experience in the grocery channel is required
Relationships with retailers, brokers, and distributors is preferred
Strong knowledge of promotional planning, trade management, and storytelling with data is preferred

Responsibilities

Lead sales for grocery with HEB and other retailers as assigned.
Directly manage key accounts to ensure distribution, ordering, programming, and brand familiarity.
Drive Siete distribution share by increasing shelf presence and expanding store counts.
Customize annual sales plans across product segments at your assigned customers/geographies in a manner that aligns brand & retailer strategies.
Drive activities in a manner that increases brand awareness, product presence and revenue generation for all company products.
Manage customer spend to hit annual trade spending guidelines.
Partner with brokers and distributor account managers to minimize out of stocks and ensure a positive shelf placement.
Achieve revenue targets, new item launch goals, and seize opportunities to increase Siete’s visibility and velocities within accounts.
Analyze and report back on market conditions, promotion execution, customer issues, and competitive intelligence.
Track identified sales metrics and represent the retail business in your region to the broader organization.
Determine forecast levels for key accounts within a large-scale forecast and work closely with Sales management to measure progress to plan.
Monitor broker performance against annual objectives and grow broker representatives into brand experts.
Represent Siete at broker trainings, retail meetings, industry conferences and trade events.
Willing to travel up to 30% and attend trade shows.