Sales & Marketing Manager

About the position

As the Sales and Marketing Manager for Chasing Aces, this position will be responsible for leading and executing the sales and marketing strategies to drive revenue and market share for Chasing Aces, a leading golf and social entertainment venue.

Responsibilities

• Develop and implement comprehensive sales strategies to achieve revenue targets and maximize market penetration.
• Develop a clear and concise sales process to attract groups, tournaments, social/catered events with effective/proactive follow-up for each.
• Lead both sales and non-sales focused associates in identifying and pursuing new business opportunities, including corporate clients, advertisers, charities, area businesses and event organizers.
• Monitor sales performance, analyze data, and provide regular reports to senior management.
• Establish and maintain strong relationships with key accounts, ensuring customer satisfaction and retention.
• Create and execute marketing plans to increase brand awareness, customer acquisition, and engagement.
• Conduct market research and analysis to identify customer needs, market trends, and competitive landscape.
• Collaborate with existing influencers and identify additional opportunities in the local market, to drive brand exposure and revenue growth.
• Develop and oversee the implementation of integrated marketing campaigns across various channels, including digital, social media, print, and email marketing.
• Manage the brand image and ensure consistent messaging and visual identity across all marketing touchpoints.
• Provide strong leadership and guidance to the sales and marketing team, fostering a collaborative and results-driven work environment.
• Set performance targets, conduct regular performance evaluations, and provide coaching and training to enhance team productivity and skills.
• Foster a customer-centric culture within the teams, emphasizing customer satisfaction and long-term relationships.
• Identify and cultivate strategic partnerships/collaborations with advertisers in concert with General Manager to expand the reach and success of Chasing Aces.
• Negotiate and manage contracts and agreements with partners, ensuring mutually beneficial outcomes that deliver new revenues to Chasing Aces.
• Clearly understand and promote Troon programs at facility to generate incremental rounds and revenues.
• Train and lead staff at the facility to do the same.
• Develop and manage the sales and marketing budget, allocating resources effectively to achieve desired outcomes.
• Establish key performance indicators (KPIs) and metrics to track the success of marketing initiatives.
• Regularly analyze campaign data, customer feedback, and market trends to evaluate the effectiveness of marketing strategies and make data-driven adjustments.
• Prepare regular reports and presentations for senior management, highlighting marketing performance, ROI, and insights for future strategies.
• Develop advertising campaigns to generate awareness and drive footfall to the facility.
• Plan and execute digital advertising campaigns, including search engine marketing (SEM), display advertising, social media advertising, and influencer partnerships.
• Coordinate local offline advertising, such as print ads, billboards, radio, and television, to reach the target audience effectively.
• Create promotions, discounts, and special offers to incentivize trial and repeat visits.
• Create engaging content and campaigns for social media platforms to build a community of followers and drive engagement.
• Monitor and manage online reviews and ratings to maintain a positive brand reputation.
• Utilize data analytics tools to measure and optimize marketing campaigns, website performance, and customer engagement.
• Working closely with corporate in-house resources and applicable agencies, execute public relations strategies to generate media coverage and create buzz around the facility.
• Build relationships with local media outlets, journalists, bloggers, and influencers to secure press coverage and positive reviews.
• Identify opportunities and implement community engagement, sponsorships, and partnerships to enhance brand visibility and integration within the local community.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Experience with restaurants, entertainment locales is preferred.
• Proven experience (at least 3-5 years) in sales and marketing leadership roles, preferably in the sports or entertainment industry.
• Strong understanding of the entertainment industry, social/restaurant includes and entertainment trends and customer behavior.
• Demonstrated success in developing and executing sales and marketing strategies that drive revenue growth.
• Experience in managing and motivating sales and marketing teams, including remote teams.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
• Analytical mindset with the ability to gather and interpret data to inform decision-making.
• Strong leadership skills, including the ability to inspire and empower teams to achieve targets and objectives.
• Creative thinker with a passion for innovation and staying abreast of industry trends.
• Ability to travel as required.

Nice-to-haves

• Ability to read and speak English.
• Excellent verbal and written communication skills.
• Strong analytical skills.
• Strong attention to detail, and exceptional organizational skills.
• Ability to work independently with little or no supervision.
• Excellent interpersonal and sales-related skills.
• Related experience involving food & beverage and catering sales is preferred.

Benefits

• $40,000 USD per year + sales commission