Sales Strategy Manager

Swisher•Jacksonville, FL

About The Position

For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you’re ready to create excitement and drive what’s next in the industry, we’d love to hear from you. The Sales Strategy Manager drives the development and execution of commercial strategies for key customers and business segments. This role converts customer, category, and brand insights into integrated sales plans that deliver profitable growth and annual operating-plan targets. Reporting to the Senior Director, Sales Strategy & Execution, the Sales Strategy Manager acts as the strategic connector between Sales, Brand, and Marketing teams—ensuring alignment, improving customer engagement, optimizing sales programs, and strengthening Swisher’s competitive position.

Requirements

Bachelor’s degree in Business, Finance, Marketing, or related discipline
10+ years of progressive experience in Sales Strategy, Commercial Planning, or Account Management within consumer goods or a related industry
Proven experience leading strategic customer plans across multiple channels
Strong analytical, communication, and presentation skills with demonstrated experience preparing and delivering executive-level materials
Proficiency in sales forecasting, S&OP, and data-driven decision-making
Ability to influence senior leaders and cross-functional teams
Travel: Up to 20%

Nice To Haves

MBA or advanced degree in Business, Strategy, or Organizational Leadership
4+ years in National Account Management, with a proven track record of success
Experience leading customer strategy for key national accounts or major distributors
Familiarity with trade investment management, joint business planning, and brand integration
Advanced Excel and PowerPoint skills; experience with CRM or BI platforms (e.g., Salesforce, Power BI)
Strong understanding of consumer insights, trade marketing, and retail activation best practices

Responsibilities

Support the Senior Director in shaping Swisher’s go-to-market strategy, executing the analytical and commercial groundwork required to operationalize strategic direction
Build and deploy long-term sales strategies aligned to revenue, share, and profit targets
Evaluate customer strategies, competitive activity, and industry trends to refine commercial direction
Partner with Sales leadership to set targets, KPIs, and success metrics
Define and implement route-to-market strategies to unlock new channel growth
Lead revenue forecasting and deliver accurate projections throughout the S&OP cycle
Track performance and course-correct execution to deliver the Annual Operating Plan
Lead customer strategy and activation planning for priority national accounts, distributors, and segments
Develop and deliver executive-level customer materials (business reviews, JBP, line reviews, field activation plans)
Co-lead Top-to-Top and Joint Business Planning engagements with Sales and cross-functional partners
Translate brand activations into customer-ready programs with Marketing and Category Management
Serve as Sales lead for S&OP to align demand, supply, and customer investment plans
Convert strategic priorities into execution plans, forecasts, and trade calendars with Sales Planning and Sales Ops
Identify performance gaps and deliver data-driven recommendations to guide commercial investment and program design
Align pricing, promotions, and trade investment with Revenue Growth Management, Finance, and Supply Chain.
Partner with Sales Operations to improve reporting, tools, BI, and enablement platforms.
Influence senior leaders and cross-functional teams to drive commercial decisions and execution excellence.