About the position
Join Martin's Point Health Care - an innovative, not-for-profit health care organization offering care and coverage to the people of Maine and beyond. As a joined force of 'people caring for people,' Martin's Point employees are on a mission to transform our health care system while creating a healthier community. Martin's Point employees enjoy an organizational culture of trust and respect, where our values - taking care of ourselves and others, continuous learning, helping each other, and having fun - are brought to life every day. Join us and find out for yourself why Martin's Point has been certified as a 'Great Place to Work' since 2015. The Salesforce Marketing Cloud Administrator is responsible for overseeing and optimizing the functionality of the Salesforce Marketing Cloud at Martin's Point. This position plays a pivotal role in facilitating personalized customer experiences for Martin's Point health plan members and patients and contributes to the organization's overall growth.
Responsibilities
- Configures and administers the platform to meet the organization's marketing needs.
- Creates and manages user accounts, permissions, and roles; sets up data extensions; creates automation workflows; and customizes the platform's settings.
- Trains end-users on the platform's features and capabilities by conducting workshops or webinars, creating training materials, and documenting best practices and guidelines.
- Manages and organizes the data within the Marketing Cloud, including importing and cleansing data, segmenting data, ensuring data integrity and compliance with relevant privacy regulations.
- Collaborates with Marketing Managers to formulate marketing strategies and build campaigns using email marketing, social media advertising, mobile messaging, and other relevant channels.
- Monitors and analyzes campaign performance and provides actionable insights.
- Identifies trends and opportunities for improvements.
- Provides technical support and troubleshoots issues, including investigating and resolving data discrepancies, monitoring system performance, addressing code-related issues, and coordinating with IT teams and Salesforce support teams.
Requirements
- Bachelor's Degree or equivalent combination of relevant education and experience.
- 5+ years of experience with Salesforce Marketing Cloud, including deep understanding of its platform, various components, and integration capabilities.
- Experience using HTML, CSS, SQL AND AMPscript.
- Salesforce Marketing Cloud certification.
Nice-to-haves
- Deep understanding of integrations with other systems and platforms, customer relationship management (CRM) systems, data warehouses, and external APIs.
- Demonstrates an understanding of and alignment with Martin's Point Values.
- Continuous Learner, committed to staying updated with the latest trends, features, and industry best practices.
- Proficiency in data management and segmentation.
- Ability to interpret and scope business and customer requirements and translate technical concepts into non-technical terms.
- Self-motivated, detail-oriented and organized.
- Excellent verbal and written communication skills.
- Able to work independently and as part of a team in a varied, fast paced environment.
- Strong problem-solving skills and a strategic mindset.
