About the position
Our marketing team is looking for an associate product marketer to drive growth for existing solutions and our emerging product portfolio. In this role, you will work closely with our marketing team and product managers to ideate, develop, execute, and track the success of marketing campaigns and our go-to-market strategies. You will help develop product positioning and compelling messaging based on knowledge of features and benefits of our products and the understanding of our customer needs. You will also support product development projects to ensure that marketing campaigns are planned, prepared, and executed in a timely manner. This person will understand the importance of stakeholder management and work well cross-functionally with Sales, R&D, Product Management, and other key groups.
Responsibilities
- Achieve the financial and strategic business objectives for product marketing
- Collaboratively develop marketing plans, content, and campaigns to drive business growth and support product managers on product launches to drive market adoption through our go-to-market strategies such as product positioning & messaging, content development, development of use cases, customer segmentation and personas
- Support campaigns and new product launches by working with product managers, implementing strong digital marketing campaigns, web pages, advertising and social media marketing, event support, to create all necessary assets to support solutions
- Support sales, product management and market through sales tools, training and market expertise to ensure their ability to effectively position and sell products
- Develop and track marketing key performance indicators (KPIs) based on objectives and key results (OKRs)
- Report campaign objectives and key results (OKRs) to our leadership teams
- Work closely with product management in support of product development projects
- Plan and coordinate live/tradeshow event activities as assigned
Requirements
- MA/MS/PhD or 5+ years of technical experience in life sciences
- 1+ years of experience in product marketing / product management / technical support
- Expertise in life sciences and a general knowledge of gene editing technology
- Understanding of CRISPR and related applications a plus
- Strong understanding of customer needs in drug discovery & development, life science research, and/or molecular diagnostics organizations
- Experience in developing and running marketing campaigns that align with corporate goals
- Experience in product positioning and developing messaging that resonates with our target customers
- Good working knowledge of marketing data, ability to translate data results into actionable improvement plans
- Great problem solver with exceptional written and verbal communication skills
- Great creativity to develop unique campaigns that drive our businesses
- Fluency in Microsoft and Google tools, HubSpot, Salesforce
Benefits
- Medical, dental, and vision benefits
- 401k Program
- Paid parental leave
- Flexible paid time off
