Search Engine Optimization (SEO) Specialist

Vanguard • Malvern, PA

1d • Hybrid

About The Position

The Search Engine Optimization (SEO) Specialist works under the general direction of a manager or senior team members to support SEO, GEO (Generative Engine Optimization), and AISO (AI Search Optimization) initiatives. This role focuses on execution, reporting, and coordination while developing functional expertise and understanding of how organic and Artificial Intelligence (AI) driven search supports business and sales strategy.

Requirements

• Minimum 3 years of related work experience
• Undergraduate degree or equivalent combination of training and experience
• Foundational knowledge of SEO concepts and analytics tools

Nice To Haves

• Prior experience with Conductor (preferred), BrightEdge, SEMrush, Search Atlas, SEO Clarity is strongly preferred
• Experience with Artificial Intelligence is preferred, but not required
• Interest in developing skills related to GEO and AISO

Responsibilities

• Supports SEO, GEO, and AISO initiatives under general direction
• Supports SEO, GEO, and AISO plans, initiatives, and optimizations by executing assigned tasks and contributing to larger programs.
• Executes defined components of SEO plans
• Supports SEO planning efforts by executing defined tactics aligned to business objectives, sales strategy, and department priorities.
• Applies foundational SEO and AI search best practices
• Applies foundational SEO, GEO, and AISO best practices and guidance from senior team members to complete assigned work and address routine issues.
• Communicates status and issues to stakeholders
• Communicates status, timelines, and issues related to SEO activity to team members and stakeholders, escalating risks as appropriate.
• Builds working relationships across teams
• Builds effective working relationships with marketing partners, content teams, analytics partners, and other stakeholders.
• Identifies and escalates risks
• Identifies potential risks related to SEO, GEO, and AISO initiatives and escalates issues to managers or senior team members.
• Supports data analysis and reporting
• Collects, analyzes, and reports on SEO and AI search performance data to support insights, planning, and optimization.
• Participates in special projects and performs other duties as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level