About the position
As a Search Marketing Executive at Travel Money Group, you will be at the forefront of shaping our digital landscape. Your role is pivotal in driving our digital strategy and bringing it to life across all online platforms. You'll tap into your expertise in cross-channel digital execution, covering paid media, organic SEO, compelling website content, and insightful analytics reporting. You will not only plan, develop, and execute a dynamic array of digital marketing initiatives, but also serve as the vital link connecting our Brand, Creative, and Digital teams. This collaborative synergy ensures the continuous optimisation and enhancement of our customers' digital journey, elevating their experience and maximizing engagement at every touchpoint. Dive into this exciting opportunity and lead the charge in transforming Travel Money Group's digital presence!
Responsibilities
- Support the brand marketing plan to drive acquisition, retention, and growth
- Execute ROI focused, omnichannel digital marketing activities across website and paid media within agreed timelines
- Leading the execution of SEO, SEM, and CRO programs
- Working within the CMS to produce and publish content, campaigns, and website updates
- Continually improve the functionality, usability, and design of the corporate brand websites
- Work with the Marketing Team Leader to compile monthly reports and insights across all marketing activity, including website and paid media
- Working with the finance team to ensure accurate pre and post campaign reporting of data
Requirements
- Tertiary qualifications with experience in managing websites, content, SEO, SEM, and digital marketing campaigns
- 2 years in digital marketing or similar role
- Experience with Google Analytics, Google AdWords, Google Search Console, Google Tag Manager is required
- Experience with Meta Business Suite
- Experience with managing CMS (Sitecore is preferred)
- Experience with SEM Rush (or similar)
- At least 1 year of experience in a role where search marketing was the primary responsibility
- Familiarity with SEM and paid search techniques
- Proficiency in using Google Analytics, tag manager, and web content management
Benefits
- Inclusive company culture with a team culture like no other in the industry
- Individualised Learning & Development pathway options
- Access to LinkedIn Learning for ongoing skills development: over 24,500 courses in over 20 languages
- Exclusive Staff Discounts via employee-only portal with 350+ of Australia's leading retailers
- Travel Discounts including family and friends - flights, hotels, tours, cruises, travel insurance and more
- Career opportunities in a network of brands and businesses across the globe
- Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA
- Support and Employee Assistance Program for staff and family
- Regular awards nights, social team-building and industry events
- Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising
- Sustainability efforts to protect the environment
