Segment Marketing Manager

Laerdal Medical AS

1d•$100,000 - $125,000

About The Position

This role is responsible for executing the go-to-market strategy for the Pre-Hospital segment and adjacent markets, including Law Enforcement and Occupational Health, with a strong emphasis on delivering an exceptional customer experience. The position leads segment-specific planning, messaging, and integrated marketing campaigns that drive demand, support revenue growth, and strengthen market presence. By developing strategies and content aligned to the segment’s unique pain points, priorities, and buying behaviors, this role ensures consistent, impactful engagement across all GTM activities. The role also champions continuous learning and digital marketing excellence to stay ahead of industry trends, while regularly reporting on performance, insights, and results to inform strategic decisions and support the Senior Manager, Pre-Hospital Segment Marketing.

Requirements

Ideal candidate must reside in Eastern or Central Time Zones
Bachelor’s Degree in Marketing, Business or related field required. MBA is preferred
7-10 years of marketing experience of B2B marketing experience, 3 – 5 Years in segment / vertical/industry marketing
Experience marketing into EMS segment (EMS, Fire, Police) or clinical experience in the EMS segment is desirable
Proficiency in CRM (Salesforce.com) and experience with marketing automation platforms
Collaboration with International team members may require flexible work hours.
Approximately 30 - 40% travel expectation
Proven ability to develop and execute segment marketing strategies
Ability to communicate with influence and develop scalable, cross-functional solutions

Responsibilities

Segment Strategy & Planning
Execute annual/quarterly marketing plans for the assigned segment
Build a deep understanding of the segment’s trends, challenges, and opportunities
Build and maintain a databank of market insights, trends, and key segment metrics
Identify funding opportunities, policy changes, and emerging needs in healthcare vertical and adjacent segments, such as: Law Enforcement & OC Health
Provide actionable insights to inform marketing plans and product development
Align marketing plans with sales priorities and revenue targets
Messaging & Positioning
Develop and refine segment-specific messaging and value propositions
Develop segment-specific value propositions and messaging
Create customer personas and map buyer journeys within the segment
Collaborate with product marketing to adapt offerings to segment needs
Campaign & Program Leadership
Lead integrated segment-specific campaigns across digital, events, field, and content channels
Ensure marketing programs resonate with the segment and drive demand
Partner with Sales to support regional/industry-specific activities
Sales & Partner Alignment
Provide sales with segment-specific playbooks, pitch decks, and collateral
Develop enablement materials that address segment challenges and solutions
Collaborate with partner marketing for co-marketing into the segment
Market Insights & Thought Leadership
Track competitors and industry developments within the segment
Produce insights to influence product roadmaps and GTM strategies
Build credibility through thought leadership programs (content, webinars, events)
Represent the segment in cross-functional meetings and strategy sessions
Performance & Optimization
Define KPIs (pipeline contribution, segment revenue growth, campaign ROI)
Monitor campaign performance and adjust based on results
Report segment-specific marketing impact to leadership