Senior ABM Program Manager

Yext•New York, NY

About The Position

Yext is redefining how enterprise brands grow in an AI-first world, and we’re seeking a strategic, analytically rigorous Account-Based Marketing Manager to own the design and performance of our ABM programs. This role will lead ABM orchestration, testing, and reporting, turning our target account list into measurable revenue outcomes through tightly defined plays and continuous optimization. Success is measured by account and contact-level engagement, pipeline, and retention outcomes across strategic accounts.

Requirements

10–12+ years in B2B marketing, with 4–6+ years in ABM strategy/program leadership (enterprise SaaS preferred).
Proven success designing ABM programs that support $100K+ ACV enterprise sales motions.
Deep experience with segmentation/tiering, persona strategy, buying groups, and journey-based plays.
Strong analytical and reporting capability; experience building dashboards and connecting programs to pipeline outcomes.
Demonstrated ability to lead through influence in highly matrixed orgs.
Proficiency with ABM and marketing ops tooling (e.g., 6sense/Demandbase/Salesforce, Marketo/HubSpot; BI tools a plus).

Responsibilities

Own the ABM strategy and operating model to drive engagement and revenue outcomes across strategic accounts.
Define account tiering, coverage requirements, and engagement frameworks through analysis, market research, and collaboration with marketing, sales, and customer success teams.
Design highly personalized plans for top-tier accounts that include custom content, executive-level plays, and tailored experiences.
Conduct account and contact-level research to create personalized messaging and content strategies to maximize engagement and conversion rates.
Create clear and creative ABM program briefs that channel teams can execute against (audience, message, offer, CTA, success metrics).
Work closely with Product Marketing to define account-level messaging and value props.
Partner with Field & Events Marketing to integrate the ABM strategy into global event plans.
Align with Sales/BDRs to ensure account and contact-level plays are integrated into account planning and outbound playbooks.
Work across functions to continuously optimize creative, messaging, content, and channel mix based on performance and insights.
Act as a strategic advisor to sales and executive leadership, providing data-driven insights on account health and trends across strategic accounts.
Define testing standards: hypotheses, sample sizes where feasible, success metrics, and decision rules for scaling.
Maintain a library of what’s working (by persona/vertical/stage) and formalize learnings into playbooks.
Partner closely with marketing operations to optimize tooling and reporting to track account engagement and ROI.
Build dashboards and reporting cadences to track account engagement health and pipeline impact.
Produce monthly/quarterly executive reporting on performance, insights, and recommended shifts in strategy or investment.