About the position
The Senior Advisor, Integrated Campaigns will play a key role in developing and driving lead generation initiatives for Epsilon's data business unit and its solution offerings. You'll use your expertise in multi-channel marketing, demand generation, lead funnel management, and stellar communication skills developing & implementing marketing tactics that drive growth in our pipeline and achieve business objectives. This role offers a unique opportunity to influence our marketing strategy, working with data leaders to drive growth in their business and contribute to the organization's overall success. By joining our team, you'll be part of a collaborative culture that values innovation and empowers employees to make a difference. You'll be an individual contributor, reporting directly to the Senior Director, Product Marketing and working closely with key partners, including Product Marketing, Sales, Creative, Marketing Operations, and the owners of our various marketing channels.
Responsibilities
- Lead integrated marketing planning process for Epsilon's Data solutions in close collaboration with Product, Sales, and Marketing, ensuring marketing activities align with business needs and priorities.
- Develop the overall marketing strategy to deliver the leads required for the Data business and drive awareness.
- Build, manage and implement a multi-channel, multi-touch marketing plan to achieve healthy pipeline coverage, expanding reach into existing accounts and penetrating new accounts.
- Partner with leaders to establish meaningful, realistic goals and critical metrics mapped to business outcomes.
- Drive the development of high-quality leads through various channels.
- Develop robust lead nurturing programs to move prospects through the sales funnel.
- Partner closely with Product and Sales to define key buyer personas, market segments, and target account lists based on how they buy and the customer lifecycle.
- Embrace agile marketing operational rigor across the planning process, accounting for delivery cycles, dependencies, capacity, and prioritization.
- Partner with peers who manage our paid, owned, and earned channels, as well as content, creative, and operations teams to develop and activate high-quality, compelling marketing initiatives based on audience segments and personas.
- Optimize activities by reviewing results to measure effectiveness and improve performance based on learning.
- Manage campaign budgets effectively and optimize spend to enhance value.
Requirements
- 7 or more years of demonstrated ability in integrated marketing campaign management.
- Experience translating business objectives into a strategic marketing plan.
- Proven ability to develop and implement multi-channel marketing strategies.
- Strong understanding of lead generation and nurturing standard methodologies.
- Excellent analytical and data interpretation skills.
- Excellent communication and interpersonal skills.
- A 'hands on' approach ! You understand strategy is meaningless without execution.
- Proficiency in marketing funnel metrics and management.
- Proficiency in Microsoft Office Suite, especially PowerPoint.
- Working knowledge of all key paid, owned, and earned marketing channels.
- A strong focus on delivering measurable results and exceeding expectations.
Nice-to-haves
- A strong understanding of the demeanor of consumer brand marketers.
- Experience in this role in the advertising, data, and marketing technology industry.
- A quantitative demeanor when it comes to lead funnel management.
- A strategic attitude and the ability to think critically about business challenges and opportunities.
- A creative approach to problem-solving, coupled with a strong ability to think creatively.
- Deep knowledge of the data and analytics industry, including emerging trends and technologies.
- A genuine curiosity about data-driven marketing and a passion for using data to inform decision-making.
- The ability to adapt to changing priorities and embrace new challenges.
- The ability to lead and inspire cross-functional teams, as well as influence decision-makers at all levels.
Benefits
- Flexible time off (FTO), 15 paid holidays
- Paid sick time
- Parental/new child leave, childcare & elder care assistance, adoption assistance
- Comprehensive health coverage
- 401(k)
- Tuition assistance
- Commuter benefits
- Professional development
- Employee recognition
- Charitable donation matching
- Health coaching and counseling
