Senior Analyst, Marketing Strategy

About the position

We're looking for a Senior Analyst, Marketing Strategy & Analytics to help us unlock stronger economic returns from our marketing investments. This role sits at the intersection of data, strategy, and growth; ideal for someone who thrives on solving complex problems and building the systems that turn insight into action. You'll own the definition, modeling, and analysis of critical metrics like CAC, LTV, and ROI across our paid marketing channels. Your work will directly influence where and how we invest. You'll partner closely with Growth, Commercial Strategy, Product, and Data teams, serving as the connective tissue between raw data and real business decisions and embedding automation and AI along the way to increase speed and scale.

Responsibilities

• Build Zip's next-gen marketing analytics foundation - architecting the data models, metrics, and dashboards that define how we measure CAC, LTV, ROI, and payback across all paid media efforts.
• Translate marketing performance into commercial insight, helping Zip quantify acquisition cost, marketing contribution to TTV/revenue, and the true return on ad spend across platforms like Google, Meta, and TikTok.
• Lead the end-to-end development of marketing dashboards in Tableau - from sourcing raw data to designing metric logic to guiding implementation through technical and non-technical collaborators.
• Partner with stakeholders across Marketing, Data, and Product to identify key data inputs, uncover gaps, and validate assumptions.
• Solve ambiguous, first-of-their-kind analytics problems - using first-principles thinking to quantify outcomes, simulate trade-offs, and make recommendations even when the data is messy or incomplete.
• Evaluate financing costs and downstream revenue implications of various acquisition strategies, surfacing insights that shape both day-to-day tactics and long-term investment decisions.
• Bring a technical lens to the marketing analytics function, stitching together disparate data sources, building internal tooling, and using automation to increase the speed and quality of insights.
• Embed AI tools and generative capabilities into your analytics workflow - accelerating report generation, enhancing pattern recognition across campaigns, and reducing manual lift in dashboard upkeep and insight generation.
• Act as a strategic advisor to Marketing and Commercial leaders, using data to clearly articulate what's working, what's not, and where we should invest next.

Requirements

• 5+ years of experience in Commercial Strategy, Marketing Analytics, or Commercial Analytics. Experience in MarTech, fin tech, big tech, management consulting, marketing agency a plus.
• Hands-on ownership of performance measurement frameworks, including defining and calculating CAC, LTV, and marketing ROI.
• Strong modeling ability in Excel/Google Sheets, with comfort building from scratch and manipulating large datasets; Tableau, SQL, or PowerBI experience a plus.
• Track record of influencing decisions through data, including partnering closely with Growth, Marketing, and Data teams to drive investment or campaign shifts.
• Experience synthesizing complex, ambiguous data into clear business insights, with an emphasis on business value (e.g. cost savings, revenue efficiency).
• Proactive problem-solving mindset, including the ability to operate autonomously and prioritize workstreams with minimal guidance.
• Exposure to AI or automation in analytics workflows, or a strong interest in integrating modern tools to improve reporting efficiency.
• Proven ability to lead cross-functional initiatives & project manage in matrixed environments.
• Demonstrated ownership mindset, applying First Principles thinking to break down ambiguous problems and deliver high-impact projects from concept to execution - without waiting for a playbook.

Benefits

• Flexible working culture
• Incentive programs
• 20 days PTO every year
• Generous paid parental leave
• Leading family support policies
• 100% employer covered insurance
• Beautiful Union Square office with a casual dress code
• Learning and wellness subscription stipend
• Company-sponsored 401k match