Senior Analyst - Personalized Offers (Fingerprint) Marketing
About The Position
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. American Express Global Commercial Services (GCS) is the leading payments provider for businesses of all sizes, with Small Business representing our largest customer segment and a continued area of strategic investment. Within GCS, the Small Business Marketing Team drives acquisition and customer engagement across Charge Cards, Proprietary Lending, Co-Brand Cards, and Small Business Banking products. The Senior Analyst of Personalized Offers (Fingerprint) Marketing will be a core member of the Customer Engagement Marketing Team that strives to create lasting relationships with small businesses through marketing which makes every interaction with owners and employees more valuable. The hired candidate will help create and execute cross-channel digital marketing strategies that encourage Card Members to enroll in and use hyper-personalized, dynamic offers through contextual, personalized messaging. This will include working closely with Analytics, Marketing, Product, Compliance, Operations and external agencies to launch campaigns. This is an exciting position focused on driving customer spend and loyalty with best-in-class marketing while helping uncover new opportunities for growth and innovation. This role is ideal for you if you are a customer-centric, collaborative, and data-driven marketer that is eager to make a big impact on the business.
Requirements
- Strong project management skills with exceptional attention to detail and the ability to prioritize, organize, and execute multiple initiatives in a fast-paced environment.
- Analytical and data-driven marketer who can interpret customer data, identify patterns and trends, and translate insights into actionable marketing strategies and optimization opportunities.
- Strategic problem-solver who can navigate operational challenges and ambiguity with agility, creativity, and a solution-oriented mindset.
- Collaborative and influential team player with proven ability to build strong partnerships across levels, teams, and external agencies — aligning stakeholders and driving results through influence.
- Exceptional communicator with excellent verbal and written skills, capable of translating complex insights into clear, compelling narratives that inspire action.
- Customer-first mindset with an understanding of loyalty, engagement drivers, and digital marketing best practices across channels like email, web, and mobile.
- Culture carrier who looks externally for inspiration, embraces innovation, and continuously seeks new ways to enhance customer experiences.
- Bachelor’s degree with 3+ years of experience in digital marketing, with demonstrated success driving customer engagement and measurable marketing impact.
Nice To Haves
- Knowledge or previous experience of B2B small business marketing best practices, segments, behaviors and landscape.
- Previous professional experience executing multiple marketing campaigns simultaneously for multiple segments, products, channels.
Responsibilities
- Support the development and execution of personalized marketing offer strategies that educate, inspire, and motivate Card Members to enroll and spend.
- Own end-to-end marketing execution processes, managing partner coordination, content mapping, project planning, and timely delivery across compliance, brand, data, and email teams.
- Track, analyze, and communicate campaign and program performance, sharing actionable insights with stakeholders and continuously enhancing measurement approaches to better capture marketing impact.
- Partner with the Senior Manager to design and implement campaign optimizations, new initiatives, and strategic enhancements that drive stronger engagement and desired customer behaviors.
- Identify opportunities for innovation and continuous improvement, applying a test-and-learn mindset to refine creative, targeting, and channel strategies that elevate program performance over time.
Benefits
- Competitive base salaries
- Bonus incentives
- 6%25 Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
