About the position
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day. The Consumer Banking Organization was created to meet ongoing American Express Members' financial services needs beyond the card and build upon a broader Membership promise. The mission of the American Express Consumer Banking organization is to develop Everyday Banking Products that provide members unparalleled value, service and convenience. The Senior Analyst, Rewards Checking Product Marketing, will be an essential part of the team focused on the continued evolution of our Consumer Rewards Checking product following our 2022 launch, with a particular focus on supporting Marketing strategies to drive both adoption (acquisition) and sustained engagement after account opening. This Senior Analyst will partner closely with key stakeholders across Marketing, Product Management, Product Development, Analytics, Servicing, and Legal teams to bring these strategies to life.
Responsibilities
- Partner cross-functionally to develop cross-channel customer acquisition and loyalty strategies, including development and management of marketing campaigns, creative assets, incentive offers, and marketing capabilities
- Work with the broader Checking Product Management and Marketing teams, manage product positioning, marketing claims, and the development of creative assets and online assets (website content, FAQs) to reflect product and marketplace evolution
- Leverage both internal customer insights and external marketplace trends to inform go-to-market strategy, including development of product claims, incentive offers, and marketing campaigns
- Develop strong cross-functional relationships with key partners including Marketing, Product Management, Product Development, Analytics, Legal, Risk & Compliance, Finance and Technology
Requirements
- Resourceful, positive 'roll-up your sleeves' attitude with analytical and creative problem-solving approach
- Ability to project manage effectively in the face of ambiguity, multiple priorities, and a fast-paced environment
- Solution-oriented, strategic thinker with attention to detail and a desire to own workstreams and work autonomously to move projects forward
- Team player with strong interpersonal, leadership, and influencing skills and the ability to work with partners across different functions and communicate with all levels of colleagues
- Intellectual curiosity around Banking and Fintech space
- Customer-first mindset that drives decision-making
- 2+ years of professional experience
- Bachelor's degree
Nice-to-haves
- Digital, agency or relevant marketing experience
- 3+ years of professional experience
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
