Senior Analytical Lead, Automotive, Consumer Goods and Entertainment

Google • New York, NY

7d • $118,000 - $174,000

About The Position

Businesses of all shapes and sizes rely on Google’s unparalleled advertising
solutions to help them grow in today's dynamic marketing environment. You bring
a passion for sales, knowledge of online media, and commitment to maximize
customer success. You act like an owner, move with velocity through change,
finding innovative and strategic ways to consistently deliver extraordinary and
incremental outcomes for both Google and your customers. You build trusted
relationships with customers, uncovering their business needs and translating
them into powerful solutions to achieve their most ambitious goals. You achieve
as a team with sellers, shape the future of advertising in the AI-era, and make
a real impact on the millions of companies and billions of users that trust
Google with their most important goals.

As an Analytical Lead, you are a trusted advisor to customers and agencies,
using data-driven insights to solve clients' growth issues and achieve their
business goals. You serve as the Google owner of clients’ marketing measurement
plans and a key partner to Google's advertising sales teams, who work to bring
the best of Google's advertising solutions to their customers. You will have an
investigative background with experience in consulting, marketing analytics,
financial modeling, or statistical analysis. You will be able to refine
situations into a few actionable insights. You will help clients modernize their
marketing measurement by adopting best practices. You will use user behavior
insights, customer segmentation, and Google internal data to devise marketing
strategies that drive successful results. You will work with clients and own
client relationships with key decision makers, including executive leaders in
marketing, strategy, and analytics teams.

Google's Large Customer Sales (LCS) teams are strategic partners and industry
thought leaders to the world's leading brands and agencies. We continuously
challenge how customers think about their business and how Google can support
growth. We focus on helping these players navigate profound industry shifts and
drive outsized business performance by competitively selling Google's full suite
of advertising solutions across Search, YouTube, Measurement, and more. As a
member of our LCS team, you'll have the unique opportunity to sell at the
forefront of technology, collaborating with executives, influencing
market-shaping strategies, and delivering tangible results that significantly
impact major global businesses and drive the growth of Google.

Requirements

• Bachelor's degree or equivalent practical experience.
• 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.

Nice To Haves

• Experience working closely with clients, advising on marketing/business performance, and influencing decisions together with insights and measurement.
• Experience with online advertising (e.g., search, display, video/TV), website analytics (e.g., google analytics), or brand analysis techniques.
• Experience performing marketing experiments, return on investment/financial modeling, and statistical analyses.
• Familiarity with brand, performance marketing and measurement solutions (e.g., MMM, Experiments, MTA, incrementality, etc.).
• Ability to analyze datasets, identify actionable insights, and communicate findings via presentations or dashboards.
• Excellent written and verbal communication skills with comfort delivering simple and compelling stories to audiences of all levels.

Responsibilities

• Provide support and consulting on client's/partner’s strategy in the areas of sales, marketing or product development, and translate data into answers to business questions or insights to facilitate business decision-making.
• Develop and own analytical modeling for key client/partner projects, apply or customize analytical tools (e.g., dashboards) and frameworks to identify opportunities, and develop solutions to optimize client/partner business and maximize the use and effectiveness of Google products.
• Collaborate with sales teams to drive business growth with clients/partners, conduct in-depth analysis and identify business opportunities, and support the development of go-to-market (GTM) business pitch and marketing collateral.
• Build and manage relationships with client/partner stakeholders across functions and levels, and own the relationship with the data/analytical stakeholders on the client’s/partner’s side.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level