Senior Associate Director, Direct Marketing & Participation - University Advancement

Washington University in St. Louis • Austin, TX

6d • Hybrid

About The Position

The Senior Associate Director of Direct Marketing & Participation will direct the development and execution of engagement-centered programs and sophisticated, omni-channel outreach/solicitation campaigns aimed to drive alumni donor participation, build lifetime loyalty, and raise maximum spendable dollars for WashU’s top Annual Fund priorities. This role will oversee key new and evolving efforts to promote and support a culture of philanthropy on campus and among our alumni populations. The Senior Associate Director reports to the Sr. Director, Direct Marketing and Participation, working in close collaboration and partnership with Advancement Communications, Alumni & Constituent Engagement, Donor Relations, and other internal partners and external vendors.

Requirements

• Bachelor's degree
• Relevant Experience (3 Years)

Nice To Haves

• Experience in nonprofit advancement/development/fundraising, alumni/donor relations, or a field requiring the application of similar skills including marketing and communications, program/project management, etc.
• Understanding or awareness of nonprofit operations, annual giving fundraising, and direct marketing/persuasive marketing and communication strategies.
• Knowledge of university environment; experience working in educational/nonprofit organization setting is a plus.
• Master's degree
• Blackbaud
• Business Interactions
• Communication
• Complex Systems
• Confidentiality
• Cross-Team Coordination
• Data Analysis
• Datasets
• Deadline Management
• Detail-Oriented
• Interpersonal Communication
• Major Donor Fundraising
• Marketing Campaigns
• Metrics Reporting
• Microsoft Office
• Multitasking
• Optimistic Attitude
• Organizing Systems
• People Management
• Professional Integrity
• Program Management
• Salesforce (Software)
• Vendor Relationships
• Work Collaboratively
• Workday Software

Responsibilities

• Direct Marketing Program – Oversight of the strategies and operations of WashU’s Annual Giving Direct Marketing Program. Lead the development of campaigns that strategically align with the overall Annual Giving Programs strategic plan.
• Loyalty Society Program – Oversee the Loyalty Society program, recognizing alumni donors for consistent giving. In partnership with our Advancement Communications team, plan and execute solicitation and stewardship campaigns for donor retention and acquisition. Lead the development of expanding the scope and benefits of the Loyalty Society.
• Giving Day Programs – In partnership with Advancement Communications, Annual Giving leaders, and other key stakeholders, oversee the planning and execution of two giving day campaigns: First Day and WashU Giving Day. Lead collaborations to establish and execute print, digital, and social communication strategies, including solicitation and stewardship efforts. Champion student and faculty/staff participation through establishing on-campus presence via marketing and events. Drive donor and alumni engagement through facilitating volunteer opportunities.
• Alumni Donor Stewardship and Cultivation Efforts – In partnership with our Donor Relations team, lead the strategy and implementation of direct marketing opportunities to engage, cultivate, and steward our alumni donors. Oversee efforts to integrate direct marketing campaigns that reach first-time donors, recent graduates, multigenerational alumni families, and dual-alumni households.
• Provide strategy and operational support to other key Annual Giving Programs, including Student Philanthropy/Senior Class Gift and Reunion/Class Giving.
• Supervise and set strategic objectives for two professional, full-time direct reports: Associate Director, Direct Marketing and Assistant Director, Direct Marketing.
• Track activities, generate reports, and provide regular updates of various metrics pertaining to duties of this role, as needed.
• Collaborate with colleagues on programs and projects that overlap with those stated above.
• Assist, as necessary, with Annual Giving Programs and other relevant University Advancement events and campaigns.
• Undertake additional projects or perform other duties as assigned by the Sr. Director, Direct Marketing & Participation and Executive Director of Annual Giving & Volunteer Experience
• Perform other duties as assigned.

Benefits

• Up to 22 days of vacation, 10 recognized holidays, and sick time.
• Competitive health insurance packages with priority appointments and lower copays/coinsurance.
• Take advantage of our free Metro transit U-Pass for eligible employees.
• WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.
• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!
• We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.
• WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level