Senior Associate, Programmatic

WPP Media•New York, NY

9d•$45,000 - $90,000•Hybrid

About The Position

As a Senior Associate, you will support teams responsible for creating and executing programmatic media plans using industry-leading media technology platforms. In this role, you will gain exposure to emerging digital media technologies, publishers, and programmatic strategies that will help create a valuable foundation for a career in digital media. Senior Associates are also typically responsible for managing entry-level team members.

Requirements

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
1+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
Familiarity with key programmatic or digital media platforms.
Proficient in Microsoft Excel.
Excellent verbal and written skills, and a detail-oriented mindset.
Strong analytical abilities and quantitative skills.

Responsibilities

Implement client campaign objectives into programmatic activation strategies, including building audiences and sourcing relevant inventory opportunities.
Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
Own operational tasks including budget management, billing and campaign creative trafficking.
Maintain reports and conduct ad-hoc analysis to identify opportunities for campaign improvement and ensure stakeholders are kept informed on performance.
Build relationships and own communication with members of the broader digital account teams including planning, investment, operations and analytics.
Work with publishers to implement, troubleshoot and optimize programmatic deals to help secure access to high-quality media inventory.
Develop technical skillsets in the utilization of relevant digital ad technology platforms, including Ad Servers, DMPs and Third-Party Verification tools.
Train, onboard, manage the day-to-day responsibilities, and review the work of entry-level direct reports.