Senior Brand Designer

Playbypoint•Miami, FL

11d

About The Position

Playbypoint is the operating system for modern racquet sports clubs. We serve over 1,000 clubs across 35 countries and power some of the most ambitious sports brands (Reserve, Padel Haus, The Fort, Mouratoglou, etc). We are a fast-growing technology platform providing white-label apps, court booking systems, integrated payments, and operational tools for tennis, pickleball, padel, squash, and other sports facilities. We're at an inflection point. We have strong product-market fit, great retention, and growing traction. Now we need to build the marketing foundations to scale to 5,000 clubs while establishing Playbypoint as the obvious choice in our category. We're hiring our first in-house Designer to own creative execution across our entire marketing and GTM motion, reporting to the Head of Marketing. You'll translate strategic concepts into visual storytelling that resonates across our entire ecosystem - from club owners making purchasing decisions to players experiencing the product daily. This isn't a role for someone who needs detailed briefs or waits for feedback. We need someone who can hear a high-level brand concept and come back with a vision. You'll be the bleeding edge of human + AI creative work. We expect you to use AI tools to move faster and explore more ideas, but just as important, we need your taste, judgment, and craft to make the work exceptional. 1+1=3 thinking.

Requirements

You bring 5+ years designing for B2B SaaS, marketplace products, or brands - ideally at startups where you wore multiple hats
You have high taste level and strong opinions about what makes B2B creative work actually cut through
You have experience or genuine passion for sports, racquet sports specifically, or supporting small business and entrepreneurs
Your portfolio demonstrates creative vision, not just execution - you set concepts and creative direction
You're fluent with modern design and AI tools - Figma expert, Adobe Suite, Hubspot, Canva, and comfortable with generative AI tools (Midjourney, Krea, Lovable, Descript) for rapid exploration
You design across mediums - digital, print, video, physical experiences
You move fast - concept to finished asset in days, not weeks
You're comfortable presenting creative concepts to executives and advocating for bold choices
You've built and managed design systems at scale
You operate with ownership and agency, not just execution

Nice To Haves

Strong copywriting instincts and ability to integrate copy with visual design
Experience in sports, lifestyle, or community-driven brands
Motion design and video editing skills
Photography and art direction experience
Understanding of conversion-focused design and CRO testing

Responsibilities

Expand and reinforce Playbypoint's visual design system across every touchpoint
Lead creative vision for major campaigns - still and video storytelling featuring clubs, pros, and players
Design physical presence inside partner facilities (signage, branded materials, partnership assets)
Create visual systems that scale across digital and physical touchpoints
Design brand identity and templates for content marketing initiatives
Create social templates and content repurposing systems that maintain quality at scale
Design partner case studies, one-pagers, pitch decks, ABM, and sales collateral using AI-native tools
Build landing pages, demo flows, and decision-support tools that improve conversion
Create packaging/pricing visualizations that make our value clear
Design booth experiences, conference materials, and sponsorship activations
Create video content for conferences, product launches, and partner programs
Build brand moment opportunities at industry events and community activations
Partner with Product and CX to design feature launch campaigns
Create in-app messaging, onboarding flows, and lifecycle email templates
Design educational materials and playbooks for feature adoption