Senior Brand Manager, Digital & Brand Experience - U.S. Aveeno

Kenvue•Summit, NJ

1d•Hybrid

About The Position

Kenvue is currently recruiting for a: Senior Brand Manager, Digital & Brand Experience - U.S. Aveeno What we do At Kenvue , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Who We Are Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information , click here . Role reports to: Aveeno U.S. Leader (Adult & Baby) Location: North America, United States, New Jersey, Summit Work Location: Hybrid What you will do The Senior Brand Manager, Digital & Brand Experience is responsible for defining and delivering a seamless, compelling consumer experience across digital, influencer, owned, and eCommerce environments. This leader ensures that digital consumer touchpoints drive brand equity, conversion, and loyalty for Aveeno U.S. This role oversees Omnimarketing, Advocacy & Owned Channels and Digital Experience including brand website and CRM, and serves as the connector across U.S. Category Teams, Global Marketing and agencies.

Requirements

A minimum of a Bachelor's degree
A minimum of 7–10+ years in digital marketing, brand management, eCommerce, or integrated marketing roles.
Experience leading teams and developing mid‑level managers.
Demonstrated success driving digital brand experiences, omnichannel consumer journeys, integrated communications campaign strategy and execution.
Deep understanding of influencer strategy, social media, CRM, and eCommerce.
Proven cross‑functional leadership skills and agency management experience.
Strategic thinker with a consumer‑first mindset
Strong capability in measurement and optimization
Ability to simplify complexity and drive clarity
Excellent collaboration and communication skills
Talent developer with a growth mindset
Bias for action and operational excellence

Nice To Haves

CPG experience strongly preferred; skincare/dermo a plus.

Responsibilities

Digital & Brand Experience Leadership Own the strategy for how Aveeno shows up across the digital ecosystem to drive brand love, engagement, and commercial impact.
Lead cross‑category and equity tentpole planning and execution.
Serve as IAT lead, ensuring digital and influencer inputs ladder to brand strategy.
Partner with agencies (creative, influencer, digital, social, dComm) to ensure aligned execution.
Oversee all owned channels including social, influencer, website, and CRM.
Strategic Planning & Cross‑Functional Leadership, including inputs to annual brand planning
Team Leadership & Talent Development Manage and coach three Manager‑level direct reports, each leading a discrete area: Manager, Omnimarketing Manager, Advocacy & Owned Channels Manager, Digital Experience