About the position
Reporting to the VP of Brand Marketing, this highly cross-functional role balances big-picture thinking with hands-on execution. You’ll build awareness, and affinity and drive growth through a variety of strategic initiatives and brand management responsibilities, including brand platform implementation, reputation management, brand campaigns, and other high-visibility sponsorships and partnerships. The ideal candidate is an experienced brand marketer who thrives in a fast-paced environment and can confidently manage multiple priorities and complex initiatives. This position is hybrid (3 days per week in office) and is located in Austin, Texas. Travel Requirements: Up to 20% travel required.
Responsibilities
- Partner with the VP of Brand Marketing to define and implement our brand platform, including architecture, positioning, and messaging frameworks.
- Work cross-functionally to uncover insights and spark big ideas that will drive business impact through emotional connections with our audience.
- Collaborate with Product Marketing, Creative and Comms teams to craft and leverage compelling brand narratives that convey our brand value and differentiation.
- Lead high-impact, high-visibility brand initiatives like campaigns, partnerships and sponsorships that reach and resonate with our target audience to build positive brand perceptions, and inspire action.
- In collaboration with the Content team, define the Brand Marketing calendar, aligning key brand initiatives with business priorities, seasonal trends, and moments that matter to our customers.
- Manage our brand reputation strategy and review collection programs across key review sites and priority marketplaces to provide strong social proof of the benefits of our offerings and customer support.
- Work closely with analytics and market research teams to analyze performance and measure key brand health metrics to guide ongoing strategy and program optimization.
- Define and track success for brand initiatives and communicate progress clearly with cross-functional teams, leaders and stakeholders.
- Manage related budgets, vendors, and partners, ensuring smooth execution, strong collaboration, and smart use of resources.
Requirements
- Bachelor's degree, with 8 years of experience in a fast-paced, data-driven marketing environment with core responsibilities related to brand marketing.
- Experience supporting or leading a rebrand is a plus.
- Excellent attention to detail and organizational skills, with the ability to manage multiple high-priority projects simultaneously; comfort in a rapidly changing environment with competing and shifting priorities.
- Strong communication skills with proven ability to collaborate and communicate clearly with multiple stakeholders.
- Experience working with creative teams and agencies, with strong ability to write clear and effective brief, and provide actionable feedback on work.
- Comfortable with data and making recommendations based on what you learn.
- Strong collaborator with a track-record of working cross-functionally with a team of peers spanning multiple functions.
- Self-starter who can operate with limited guidance but knows when to ask for help.
- Outstanding flexibility, adaptability and sense of accountability.
Benefits
- Hybrid work model with in-office days on Tuesdays, Wednesdays, and Thursdays.
- Flex Time Off policy for work-life balance.
- 12 paid holidays for all US employees.
- 401k employer matching program.
- Annual merit reviews to recognize and reward hard work and achievements.
- Company events for team building.
- Attractive office space in central Austin with free drinks and snacks.
- Weekly catered lunches.
- Health and Wellness options including medical, dental, and vision plans.
- Fitness center in the office.
- Employee Assistance Program with up to 8 free mental health sessions.
- Gym discounts.
- Education reimbursement for pursuing educational goals.
- Employee Referral Program.
- Inclusive, casual, and upbeat work environment.
