About the position
As a Senior Channel Manager with a primary focus on our Kroger account, you will play a pivotal role in translating product and brand strategies into comprehensive channel and customer-specific business plans. Collaborating closely with our Sales, Product Development, Finance, and Operations teams, you will craft detailed activity plans aimed at achieving both product and account objectives.
Responsibilities
- Strategically achieve budgeted sales and profitability targets at assigned accounts, with special emphasis on Kroger.
- Collaborate with Sales and Product teams to optimize customer mix, maximizing sales and margins for both our company and our retail partners.
- Lead the commercialization of new products and programs within the market, ensuring effective implementation.
- Drive line review planning processes to secure optimal product placement and assortment.
- Develop and execute promotional strategies tailored to drive sales while optimizing margins.
- Implement initiatives to drive efficiencies and reduce non-productive costs at the customer level.
- Set customer pricing based on product categories to ensure competitive positioning while meeting specific margin requirements.
- Analyze syndicated data, retailer POS, and consumer insights to inform decision-making.
- Act as the internal expert of customer-level category dynamics, providing insights into trends, competitive activity, and market opportunities.
- Translate data and insights into clear, compelling narratives that influence customer presentations and decision-making across the organization.
- Manage day-to-day business activities at key accounts, working closely with Sales, Product Development, Finance, and Operations teams.
Requirements
- 5+ years of experience in channel or trade marketing, preferably within the consumer packaged goods industry.
- Bachelor’s degree in business, marketing, or a related field.
- Proficient in reading and analyzing syndicated data such as Circana to inform strategic decisions.
- Strong proficiency in Microsoft Excel for building pricing models, analyzing financial data, and assimilating data from various sources.
- Proficient in Microsoft PowerPoint to craft compelling customer presentations.
- Strong analytical and problem-solving skills, with excellent time management and organizational abilities.
- Effective communication skills, capable of articulating ideas to both small and large audiences.
- Ability to lead and collaborate across departments to achieve company objectives effectively.
