Senior Client Marketing Strategy Manager

Bread Financial•Columbus, OH

11d•Hybrid

About The Position

The Sr. Client Marketing Manager is responsible for the development and implementation of client-facing marketing and loyalty strategies for assigned portfolios that drive incremental and profitable results to achieve financial targets. This role combines data-driven insights, pre-existing marketing strategies, and client partner expertise to drive a holistic marketing calendar that delivers value for our cardmembers, brand partners, and our organization.

Requirements

High School Diploma or GED
12+ years experience in Marketing Strategy, Marketing Segmentation, Credit/Payments, Managing Test and Control, Analyzing Marketing Campaign Data, or related experience.

Nice To Haves

Bachelor’s Degree in Marketing, Finance, Project Management, Business Management, or related field.
Skills Brand Positioning Relationship Management Marketing Analytics Client Management Data Analysis Data Interpretations Business Storytelling Portfolio Operations Brand Marketing Marketing Strategies Test Marketing Strategy Development

Responsibilities

Develops and implements client-facing marketing and loyalty strategies for assigned portfolios to achieve financial targets.
Ensures adherence to compliance standards and collaborates with teams on marketing campaign execution.
Manages joint marketing funds and campaign reviews.
Sources industry insights to drive brand strategy and demonstrates organizational agility.
Analyze and track marketing campaign performance, and proactively analyze industry trends to identify adjustments for targets.
Share results and insights cross-functionally to scale efforts.
Guide annual volume forecasts for portfolios, track against budget, and advise on strategy changes to meet annual budget.
Drives and nurtures strategic partnerships internally and externally to influence marketing strategy and execution, with roadblocks managed independently or elevated to Sr. Manager.
Proactively use active listening and effectively influence strategy with Brands and internal partners.
Proactively identifies and conceptualizes new growth opportunities for assigned portfolios by leveraging data insights, competitive research, and industry best practices.
Responsible for the development, management and presentment to Leadership team of internal/client-facing materials such as annual marketing plans, marketing calendars, campaign performance, budget forecasts and other special marketing requests.

Benefits

Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26.
New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period).
Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period.
Hired associates can immediately enroll in Bread Financial’s 401(k) plan.
All associates receive 11 paid holidays.
Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off.
Associates (except those located in Illinois) receive 80 hours of Paid Sick and Safe Time (“PSST”) upon hire and at the beginning of each subsequent calendar year.
Illinois associates receive 40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year.
Illinois Paid Leave must be used before associates in Illinois will be approved to take FTO.
Hired associates will be able to elect the purchase company stock during offering periods in June and December.
You will be eligible for an annual incentive bonus based on individual and company performance.