About the position
We are looking for a Spoken Word Content Marketer to leverage integrated content marketing programs to drive awareness and new listener growth for our global audio streaming service. The content marketer will be part of the Global Spoken Word team and will be responsible for our global content marketing strategy including setting quarterly and monthly content themes that all global teams will focus on. In addition, this role will own the GTM process from development through execution in working closely with initiative owners to turn content strategy into marketing output across various marketing channels (e.g. paid media, partner marketing, direct response, etc.). This person will work closely with Spoken Word product marketing, programming, social, industry relations, and product teams on customer and partner-facing initiatives.
Responsibilities
- Develop and manage a quarterly content calendar aligned with spoken word's team business objectives and goals.
- Connecting content investment decisions with integrated content marketing campaigns through strategic direction in partnership with local marketplaces and partner licensing team.
- Lead go-to-market (GTM) process from strategy development to channel coordination and recapping with future recommendations.
- Collaborate with product and channel teams to ensure effective content marketing testing and experimentation is achieved across various channels.
- Monitor and analyze content performance metrics, using data-driven insights to refine and evolve the content strategy.
Requirements
- 6+ years of professional non-internship marketing experience.
- 6+ years of developing and managing acquisition marketing or channel programs experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience building, executing and scaling cross-functional marketing programs.
- Experience communicating results to senior leadership.
- Strong writing and editing skills with the ability to produce clear, compelling content for various formats and channels.
Nice-to-haves
- Experience with test and learn, marketing optimization, and experimentation.
- Experience communicating results to stakeholders.
- Understanding of the spoken word industry (podcasts and or audiobooks) and knowledge of current and historical trends.
Benefits
- Equity options
- Sign-on payments
- Medical benefits
- Financial benefits
- Other forms of compensation
