Senior Content Marketing Manager

Unity Technologies

1d • $94,000 - $115,000

About The Position

We are looking for a performance-driven content marketing professional to join our Industry Content Marketing team. This team is responsible for delivering content materials to support the go-to-market (GTM) strategy for our Industry verticals, including automotive, manufacturing, healthcare, retail, AEC, aerospace, etc.
The role involves devising, owning, and delivering the content strategy, as well as hands-on creation of content marketing materials across multiple formats.

Requirements

• Proven track record in creating high-quality content marketing leveraged for engagement, retention and acquisition, that is aligned with messaging and positioning strategy.
• Ability to distill complex ideas into a narrative suitable for specific audiences.
• A self-starter mindset with the ability to identify, initiate, and execute content strategies that enhance the overall marketing narrative and GTM motions.
• Strong collaboration skills to partner with cross-functional teams, including product marketing, growth marketing, creative, events, and web teams.
• Strong communication skills to work with a wide internal stakeholder group comprising peers and senior colleagues.
• Understanding of, and experience with, multi-channel marketing campaigns.
• A master of time management, who can prioritize, tune out the noise, and drive to execution with a laser focus on what matters most in a fast-paced environment.

Nice To Haves

• B2B GTM experience in a SaaS environment.
• Marketing experience within, and a business understanding of, automotive, manufacturing, healthcare or AEC verticals.

Responsibilities

• Craft a rich, continuous pipeline of compelling content in support of overall GTM strategy that will be used in multiple touch points across the user journey. Content types can include: Case studies, industry reports, e-books, webinars, videos, blog posts, promotional copy, emails, etc.
• Responsible for the customer story pipeline; identifying and delivering content telling customer stories in a format that best aligns to the GTM strategy (such as; case study, guest blog post, speaker presentation, etc).
• Monitor, and optimize content performance based on data.
• Own, devise, and deliver content strategy in alignment with business goals, such as demand generation requirements.
• Collaborate closely with cross-functional teams towards a joint goal of GTM success.

Benefits

• At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.
• Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.
• While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed