Senior Content Strategist - IntelliScript (Remote)

Milliman • Brookfield, WI

12d • Remote

About The Position

The Senior Content Strategist will be in the middle of all the action, driving brand engagement and demand generation through powerful storytelling. We are looking for someone with proven expertise in SEO, technical content, and contemporary content marketing practices within a SaaS or product marketing environment. This strategic and hands-on role is ideal for someone who understands the buyer journey, has strong writing and creative conceptualization skills, and thrives in cross-functional collaboration. The Senior Content Strategist will own the development and execution of comprehensive content plans, working closely with product, digital, and marketing teams to drive campaigns and thought leadership.

Requirements

• 5–10+ years of relevant professional experience
• Proven experience in B2B SaaS or product marketing environments, with an extensive portfolio of technical and SEO-optimized content across various mediums
• Demonstrated ability to communicate effectively as a unified brand to multiple audiences (digital, print, thought leadership/white papers, trade shows, etc.)
• Strong project management skills, with a track record of driving deliverables and timelines across multiple departments
• Familiarity with content management systems and analytics platforms
• Experience maintaining brand standards and marketing content across all formats
• Highly proactive in seeking content ideas, initiating projects, and engaging subject matter experts
• Confident in presenting ideas and defending rationale
• Ability to think strategically and act tactically
• Skilled at reaching compromise through constructive conflict and the peer review process
• Excellent organizational skills and ability to prioritize multiple concurrent tasks, including projects at various stages and internal support requests
• Meticulous attention to detail
• Curiosity and a commitment to continuous learning
• Polished communication style; articulate and professional in both written and verbal interactions with clients, partners, and colleagues at all levels
• Demonstrates a positive, constructive, and “can do” attitude
• Willingness to adapt to business needs and take on additional responsibilities over time

Nice To Haves

• Advanced certifications in content marketing, SEO, or digital strategy (e.g., Google Analytics IQ, HubSpot Content Marketing)
• Experience with ABM (Account-Based Marketing) strategies or personalized content at scale
• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) or video editing for multimedia content
• Knowledge of emerging trends like AI-driven content personalization or interactive formats (e.g., quizzes, calculators)
• Continued education, such as coursework toward or completion of an Associate’s or Bachelor’s degree, classes, training, certifications, etc
• Knowledge of the Insurtech and/or healthcare IT industries

Responsibilities

• Lead the creation and implementation of content strategies that support demand generation, lead nurturing, and customer retention across channels like our website, email campaigns, social media, and webinars
• Collaborate with product, sales, and marketing teams to identify content gaps, develop editorial calendars, and produce high-impact assets such as case studies, ebooks, blog series, and video scripts
• Conduct audience research, SEO audits, and competitive analysis to inform content themes and optimize for search visibility and user engagement
• Oversee content production workflows, editing for quality and consistency, and ensuring alignment with brand guidelines
• Measure content performance using tools like Google Analytics, HubSpot, or SEMrush; iterate based on data to improve ROI and conversion rates
• Conceptualize, write, and edit a variety of informational and creative content, including articles, presentations, brochures, white papers, video scripts, advertisements, infographics, and other marketing materials
• Build strong relationships with subject matter experts, conduct interviews, and research topics and products to create engaging, evidence-based content
• Promote IntelliScript’s products and core competencies within Milliman
• Serve as a key branding and messaging resource, representing the Marketing team across IntelliScript
• Empower employees to adhere to IntelliScript brand guidelines and perform final peer reviews
• Establish cross-functional partnerships with departments such as Operations, Analytics, Sales, and Product Management
• Take initiative and ownership of tasks, managing projects to successful completion
• Set and manage expectations, ensuring ample time for peer reviews
• Help develop and enforce a style guide to define IntelliScript’s voice and style
• Audit and ensure correct use of brand standards and up-to-date product information in PowerPoint decks; maintain consistency and manage version control
• Contribute directly to employer branding initiatives
• Support the Marketing team with logistics for thought leadership webinars, speaking engagements, sponsored events, and other activities as needed
• Participate in occasional travel for company and industry events
• Perform other marketing duties as assigned

Benefits

• Medical, Dental and Vision – Coverage for employees, dependents, and domestic partners
• Employee Assistance Program (EAP) – Confidential support for personal and work-related challenges
• 401(k) Plan – Includes a company matching program and profit-sharing contributions
• Discretionary Bonus Program – Recognizing employee contributions
• Flexible Spending Accounts (FSA) – Pre-tax savings for dependent care, transportation, and eligible medical expenses
• Paid Time Off (PTO) – Begins accruing on the first day of work. Full-time employees accrue 15 days per year, and employees working less than full-time accrue PTO on a prorated basis
• Holidays – A minimum of 10 paid holidays per year
• Family Building Benefits – Includes adoption and fertility assistance
• Paid Parental Leave – Up to 12 weeks of paid leave for employees who meet eligibility criteria
• Life Insurance & AD&D – 100% of premiums covered by Milliman
• Short-Term and Long-Term Disability – Fully paid by Milliman

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees