Senior Coordinator, Track Marketing & Promotions

About the position

Responsible for many of the advanced and at-track needs of IMSA’s fan engagement programs and support of Promoter Partner. This person oversees all at and on-track initiatives, including but not limited to: IMSA signage, Victory Lane ceremonies, Pre-Race Grid Walks, fan activities, as well as other at-track activities as outlined below. It is expected this person will take a leadership role and oversight with respect to several of the items described below.

Responsibilities

• Develop scheduling process for each promoter advance meetings (2 each) with direction from manager.
• Manage, facilitate, and host the advance meetings with IMSA and each promoter partner to ensure event planning processes and expectations are in order.
• Create, manage, schedule the in-market promotional kits for Promoters (printed material / premium items).
• Build and execute the IMSA on-track A-frame signage plan, optimizing the best placements and value for IMSA partners.
• Manage IMSA on-track A-frame inventory, audit, replace and ensure partner branding is accurate.
• Keep track of in-house marketing material inventory throughout the season, order, replace, update as needed.
• Maintain relationships with vendors and suppliers that provide products/services throughout the season.
• Management and supervision of the Weekend part-time Event Marketing staff (i.e. 'Weekend Warriors'). Responsibilities include training employees; planning, assigning, and directing work; appraising performance; and resolving problems.
• Work with Promoter on distribution / placement of IMSA’s marketing materials (signs /banners, flags, info-kiosks, fan guides, ancillary fan facing signage) throughout the facility.
• Build and execute pre and post- race minute by minute details - requiring coordination with IMSA Competition, IMSA Marketing, and Promoter Partners.
• Support and organize at-track single-make partner assets related to dignitary positions and VIP experiences.
• Responsible for management and oversight of Victory Lane podium ceremonies, including but not limited to: backdrop review and approval process, hanging of back drops, trophy coordination, hat distribution, PA and TV Broadcast coordination, IMSA Radio support leading up to and during event.
• Manage Trophy Program – General Partnership, Trueman and Akin, Event trophies, plus year-end awards.
• Develop fan facing marketing content for single make series such as autograph cards, Discover IMSA Guides.
• Develop content, schedules and oversee Partnership inclusion for each race event Fan Guide and info-kiosk.
• Oversight of IMSA Fan Grid Walk and Driver Autograph activities.
• Support of in-market activation events.
• Help plan and oversee all off-site/online promoter meetings.
• Coordinate all PA announcements and at-track PA plans.
• Assist with VIP experiences.

Requirements

• Bachelor's degree (B. A.) from four-year college or university.
• Two to four years related event or motorsport experience and/or training; or equivalent combination of education and experience.
• Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.
• Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.
• Ability to write speeches and articles for publication that conform to prescribed style and format.
• Ability to effectively present information to top management, public groups, and/or boards of directors.
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
• Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
• Proficient in Company hardware and software.

Benefits

• Highly competitive salaries.
• Solid benefits package focused on wellness.
• Opportunities for personal and professional growth and development.