Senior Copywriting Consultant

Compeer Financial • Bloomington, IL

21h • Hybrid

About The Position

Empowered to live. Inspired to work.
Compeer Financial is a member-owned cooperative located in Illinois, Minnesota and Wisconsin. We bring together team members with a variety of backgrounds and experiences to help provide financial services to support agriculture and rural communities. Join us in a culture that not only promotes meaningful work and professional development, but provides a flexible, hybrid work environment and excellent benefits, which empower you to thrive both personally and professionally.
How we support you:
Hybrid model – up to 50% work from home
Flexible schedules including ample flexibility in the summer months
Up to 9% towards 401k (3% fixed Compeer contribution plus up to 6% match)
Benefits: medical, dental, vision, HSA/FSA, life & AD&D insurance, short-term and long-term disability, wellness program & EAP
Vacation, sick leave, holidays/floating holidays, parental leave, and volunteer paid time off
Learning and development programs
Mentorship programs
Cross-functional committee opportunities (i.e. Inclusion Council, emerging professional groups, etc.)
Professional membership/certification reimbursement and more!
Casual/seasonal & intern team members are not eligible for benefits except for state-mandated programs.
To learn more about Compeer Financial visit www.compeer.com/careers.
This position offers a hybrid work option up to 50% remote and is based out of the Bloomington, IL office location.
The contributions you will make:
Leads, develops and executes integrated copy/content plans and tactics that support the organization’s business strategy and strengthens the brand externally. Works with related subject matter experts throughout Compeer Financial to identify desired business outcomes and implement complex marketing strategies to achieve success.
A typical day:
Copy and Content Planning and Execution
Leads the development and implementation of integrated content plans for external audiences and supports them through
implementation.
Writes copy, identifies goals and objectives, develops key messages, outlines strategy and tactics and sets evaluation methods.
Initiates and leads cross-functional meetings to identify copy and content needs and opportunities; solidifies key messages, tactics
and timelines.
Serves as a project manager to ensure copy and content initiatives are completed on time and as planned.
Executes tactics including developing talking points and writing and recording content for newsletters, letters, articles, websites,
social media, presentations, ad copy, radio and video scripts.
Monitors initiatives and evaluates for efficacy. Provides reports and updates to key stakeholders, including team leaders and the
Executive Leadership Team.
Provides clear communications on complex issues and topics.
Assists Marketing Business Partners across industries and product lines on content strategies to support their marketing business
plans.
Actively pursues new and innovative ways to communicate with various audiences, including podcasts, multi-media, mobile
messaging, written materials, advertorials etc.
Promotes ag advocacy through telling client success stories.
Manages communication channels as assigned, collaborating with internal teams to address all content needs.
Leverages AI-enabled tools and advanced prompt strategies to enhance content ideation, drafting, personalization and performance optimization, while ensuring alignment with brand standards, regulatory requirements and responsible AI governance.
Serves as a resource for emerging AI best practices in content development.
Business Relationships
Serves as a partner to senior level leadership to appropriately position messages for external audiences; executes on initiatives
with a high degree of leadership visibility.
Collaborates with internal stakeholders and subject matter experts to identify copy needs, target audiences, objectives and
messaging.
Establishes and works to strengthen external relationships to help further the Compeer brand and develop copy objectives.
Works with agencies as needed to obtain insights and accomplish goals.

Requirements

• Bachelor’s degree in communications, journalism, English, marketing or related field; or an equivalent combination of education and experience sufficient to perform the essential functions of the job.
• Minimum of 7 years of communications, advertising, graphic design, marketing or other applicable experience. Experience in agriculture or finance industries beneficial.
• Ability to analyze issues and situations to recommend appropriate solutions.
• Ability to convey complex information to various audience types using written and verbal communication skills.
• Advanced understanding of a wide range of complex concepts and topics with the ability to get up to speed quickly when faced with new or unfamiliar situations.
• Ability to influence and gain the support of others.
• Focus on solutions and positive outcomes.
• Generates new ideas with a continued focus on improvement.
• Evaluates the best course of action and make decisions at the appropriate speed, and involve the appropriate stakeholders as needed.
• Thorough knowledge of communication strategy, planning, tactics and best practices.
• Interest in emerging communication trends and techniques.
• Handles multiple projects at once and consistently meet deadlines.
• Strong interpersonal skills and ability to work within all levels of the organization; looks for common ground and builds cooperation even in difficult circumstances.
• Establishes and maintains cooperative working relationships with internal and external partners.
• Works independently and is a self-starter.
• Proficient in MS office and Adobe Creative Suite.
• Valid Driver’s License

Nice To Haves

• Experience in agriculture or finance industries beneficial.

Responsibilities

• Leads the development and implementation of integrated content plans for external audiences and supports them through implementation.
• Writes copy, identifies goals and objectives, develops key messages, outlines strategy and tactics and sets evaluation methods.
• Initiates and leads cross-functional meetings to identify copy and content needs and opportunities; solidifies key messages, tactics and timelines.
• Serves as a project manager to ensure copy and content initiatives are completed on time and as planned.
• Executes tactics including developing talking points and writing and recording content for newsletters, letters, articles, websites, social media, presentations, ad copy, radio and video scripts.
• Monitors initiatives and evaluates for efficacy. Provides reports and updates to key stakeholders, including team leaders and the Executive Leadership Team.
• Provides clear communications on complex issues and topics.
• Assists Marketing Business Partners across industries and product lines on content strategies to support their marketing business plans.
• Actively pursues new and innovative ways to communicate with various audiences, including podcasts, multi-media, mobile messaging, written materials, advertorials etc.
• Promotes ag advocacy through telling client success stories.
• Manages communication channels as assigned, collaborating with internal teams to address all content needs.
• Leverages AI-enabled tools and advanced prompt strategies to enhance content ideation, drafting, personalization and performance optimization, while ensuring alignment with brand standards, regulatory requirements and responsible AI governance.
• Serves as a resource for emerging AI best practices in content development.
• Serves as a partner to senior level leadership to appropriately position messages for external audiences; executes on initiatives with a high degree of leadership visibility.
• Collaborates with internal stakeholders and subject matter experts to identify copy needs, target audiences, objectives and messaging.
• Establishes and works to strengthen external relationships to help further the Compeer brand and develop copy objectives.
• Works with agencies as needed to obtain insights and accomplish goals.

Benefits

• Hybrid model – up to 50% work from home
• Flexible schedules including ample flexibility in the summer months
• Up to 9% towards 401k (3% fixed Compeer contribution plus up to 6% match)
• Benefits: medical, dental, vision, HSA/FSA, life & AD&D insurance, short-term and long-term disability, wellness program & EAP
• Vacation, sick leave, holidays/floating holidays, parental leave, and volunteer paid time off
• Learning and development programs
• Mentorship programs
• Cross-functional committee opportunities (i.e. Inclusion Council, emerging professional groups, etc.)
• Professional membership/certification reimbursement and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level