Senior CRM Performance Analyst

Expedia Group • Austin, TX

2d

About The Position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Senior CRM Performance Analyst Introduction to the Team We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology. The Senior Analyst – CRM Performance Data will play an integral role in is a key contributor in transforming customer data into actionable insights. This will include ownership of accurate and timely commercial reporting supported by performance insights to identify drivers, opportunities and risks to optimize lifecycle communications, and improving member engagement across the Expedia Brands.

Requirements

• At least 5 years’ experience in similar role essential with ability to demonstrate ability to deliver commercial performance improvement from data-driven insights.
• Bachelor’s or Master’s degree, or equivalent experience.
• Advanced capability with spreadsheet tools (e.g., pivot tables, complex formulas, data manipulation).
• Able to interpret CRM and trading performance KPIs & attribution models.
• Strong grounding in marketing performance tracking techniques, including: Transaction attribution, forecasting, and test/learn measurement and optimization.
• Skilled at translating analytical findings into clear, compelling stories for stakeholders.
• Adept, structured problem-solver who supports a test-and-learn and data-driven decision making culture.
• Proficient in Excel and PowerPoint, with the ability to produce high-quality reports and presentations from multiple data sources.

Responsibilities

• Provide stakeholders with accurate and timely reporting and insights across CRM performance, customer behavior, and marketing effectiveness.
• Support and conduct analyses on customer satisfaction, loyalty performance, and market and business metrics.
• Develop a deep understanding of applied analytical methods, modelling techniques and performance measurement frameworks to support delivery of actionable data insight.
• Communicate insights clearly and concisely to both technical and nontechnical audiences.
• Produce well-structured reports, dashboards, and presentations to support business decision-making.
• Assist in evaluating team resource needs and identifying opportunities to reduce duplication and optimize workload distribution.
• Demonstrate curiosity, rigor, and a proactive approach to raising the quality of insights delivered.

Benefits

• We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey.
• Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program.
• To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior