Senior Customer Marketing Manager

Enhesa•Arlington, VA

7d•Remote

About The Position

We are building a new, centralized Product Marketing function, and this is the role that brings the voice of the customer program to life. As Senior Customer Marketing Manager, you will own the full customer advocacy and voice-of-customer program across our global enterprise base, spanning EHS, Product, Chemical, and Corporate Sustainability. This is a high-impact, high-autonomy role for a strategic builder. Regulatory compliance buyers rely heavily on peer validation before shortlisting vendors. Without visible customer proof and structured engagement, revenue is left on the table on both sides: new logo acquisition and existing account retention and expansion. You will change that. You will report to the Product Marketing Director, sit on the Voice of the Customer Committee, and partner closely with Customer Success, Sales, and Product to close the loop between what customers say and what the business does.

Requirements

5+ years in B2B customer marketing, customer advocacy, or closely related roles within enterprise SaaS, data, or technology companies.
Proven track record building enterprise advocacy programs from scratch, with demonstrated results in advisory board management, case study production, and reference program development.
Exceptional storytelling skills. Able to identify compelling customer narratives and bring them to life across written, video, and event formats that feel authentic, not corporate.
Strong program management. Able to run multiple workstreams simultaneously and drive them to completion with minimal guidance in a remote, distributed environment.
Data-driven. Comfortable setting baselines, defining targets, and tracking results. Uses data to prioritize effort and demonstrate commercial impact.
Confident working with C-level and senior stakeholders across sales, product, and the executive team.
Growth mindset: sees ambiguity as an opportunity and treats every deliverable as a hypothesis to learn from.
Collaborative and low-ego. Builds strong cross-functional relationships and knows when to lead and when to support.

Nice To Haves

Experience in regulatory compliance, EHS, or chemical and product intelligence domains.
Experience with HubSpot for nurture sequencing and engagement tracking.
Background in executive programming, including roundtables, advisory boards, or C-suite engagement.

Responsibilities

Build and run a tiered customer advocacy program from the ground up, spanning G2 reviews, case studies, advisory board management, and executive engagement—to generate the peer proof that drives new business and expansion.
Own the Voice of Customer engine: consolidate insight from win/loss analysis, NPS, Gong, and account data into a single view, and ensure findings are acted on across product, sales, and marketing.
Produce compelling customer evidence—case studies, testimonials, video content, and benchmarking data—that resonates with compliance, sustainability, EHS, and product stewardship buyers.
Design and execute customer communications that sustain engagement beyond onboarding: monthly newsletter, regulatory alerts, milestone moments, and renewal and expansion nurtures.
Lead the Enhesa Compliance Benchmarking Program—a flagship initiative that positions Enhesa as the authority on regulatory maturity and generates original data for PR, analyst relations, and sales enablement.
Drive retention and expansion: equip CS and account management teams with proof packs, reference support, and customer insight that protect GRR and accelerate NRR.
Operate with a growth mindset: treat every program as a hypothesis, measure what matters, and iterate quickly.