About the position
At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? We are looking for an inquisitive, highly analytical, and detail-oriented Senior Data Scientist, experienced in Acquisition Marketing. This data-centric role is vital for building and maintaining analytics tools and workflows. A passion for solving problems around marketing attribution, spend optimization, and guiding profitable growth for the business is essential for success. You're an excellent fit for this role if you're comfortable managing projects simultaneously, working with a cross-functional team, and informing and influencing stakeholders with data, using insights to drive outcomes.
Responsibilities
- Support the advancement of analytical capabilities across acquisition and retention marketing
- Develop and implement advanced analytics frameworks to tell the story of marketing performance and make budget recommendations, including media mix modeling (MMM) and channel-level marginal CAC
- Drive the learning agenda related to channel strategy, e.g. geo-level testing and media mix testing, working with marketing leadership to operationalize
- Create central reporting solutions to create holistic, executive-level, and cross-functional visibility into marketing performance, and establish and communicate the narrative around performance at appropriate altitude
- Develop required data collection and transformation processes to support reporting and analytics solutions
- Create presentations and written documents with little guidance, and present to both technical and non-technical audiences in an effective way, articulating ideas and opinions clearly and efficiently
- Serve as a mentor to more junior analysts, contributing to the advancement of capabilities and work across the Marketing Analytics organization, and act as an example for the team to follow
Requirements
- Bachelor's degree in Statistics, Economics, Computer Science, Data Science, Engineering, or a related field
- 5+ years' of Marketing Data Analytics experience in an e-commerce, direct-to-consumer environment
- Advanced knowledge of SQL, including comfort with analytics functions, window functions, and common table expressions
- 3+ years' experience with scripting languages (Python) & data visualization tools (Tableau preferred)
- Professional experience with implementing statistical models into business processes
- Advanced ability to draw insights from analysis supported by data, and clearly communicate them to stakeholders, including senior management
- Intellectual curiosity, and solid understanding of data sources and ecosystems, with the ability to see from the brand's business lens
Benefits
- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
