Senior Data Scientist, Marketing

Descript•San Francisco, CA

6h•Remote

About The Position

Our vision at Descript is to build the next-generation platform for fast and easy creation of audio and video content. We are trusted by some of the world's top podcasters and influencers, as well as businesses like BBC, ESPN, HubSpot, Shopify, and The Washington Post for communicating via video. We've raised $100M from leading investors such as the OpenAI Startup fund, Andreessen Horowitz, Redpoint Ventures, and Spark Capital. We are looking for a strategic and hands-on Marketing Data Scientist to join our Growth team. You’ll partner closely with Performance marketing team to architect our measurement framework, optimize performance across full-funnel marketing, and enable smarter business decisions through data. This is a pivotal role for scaling Descript's marketing engine across both B2C product-led and B2B sales-led growth motions. You'll pioneer the use of AI-enhanced analytics tools that automate strategic decision-making processes and deliver predictive insights at scale. This role can be remote in the US or based in the SF Bay Area. At our current size and stage, we embrace a flat organizational structure and value the expertise and contributions of every team member. As such, we have a unified job title for our engineering roles where everyone, including those with Staff-level scope, is considered a Data Scientist. While titles may not change, we are actively seeking a senior and above Data Scientist to join our team.

Requirements

Extreme ownership and resourcefulness to get things done.
Deep understanding of ads platforms (Meta, Google, Microsoft), data enrichment, and reverse ETL process through a CDP such as Segment or Census.
Strong working knowledge of incrementality testing, randomized controlled experiments and quasi-experiments.
Experience with building in-house attribution models
Proven success working with both product-led growth funnels and sales-led GTM motions.
Experience with AI tools and frameworks for marketing analytics and optimization
Familiarity with LLMs and how they can be leveraged to enhance marketing insights
Understanding of how to build and deploy AI-powered prediction models for user behavior and conversion
Bachelor's or Master's degree in a relevant field (e.g. computer science, mathematics, statistics, etc).
5+ years of experience in a data scientist or related role.
Proficient in SQL and at least one programming language such as Python or R.

Responsibilities

Define and Evolve Marketing Measurement
Develop channel specific CAC targets accounting for audience intent and funnel stage
Iterate and improve attribution models, while navigating platform-reported limitations and first-party data availability
Drive incrementality measurement, partnering with the performance marketing team to design and run in-house conversion lift experiments
Design and build AI-powered tools that automate routine marketing analyses and surface actionable insights
Build Core Dashboards & Reporting
Own the creation and ongoing refinement of marketing dashboards
Ensure clear, automated, and actionable reporting on acquisition, retention, and monetization
Lead Modeling & Forecasting Initiatives
Create models to score leads based on their likelihood to convert, helping sales and marketing teams prioritize high-value prospects
Build models to forecast campaign performance and support monthly budget allocation
Develop recommendation systems that leverage user behavior data to suggest optimal channel mix and budget allocation
Be a Strategic Partner
Collaborate with Marketing, Sales, Product, and Analytics Engineering to ensure data quality, interpretability, and usability.
Champion high standards for experimentation, measurement, and statistical rigor across the org.
Proactively identify trends, patterns, and opportunities through data to improve day-to-day operations and drive user acquisition, activation, and retention.