Senior Data Scientist, Marketing

ZocDoc - New York City, NY

Full-time - Mid Level

Hybrid - New York City, NY

Professional, Scientific, and Technical Services

About the position

The Analytics team at Zocdoc is a fast-growing team of thought leaders and problem solvers. As a Senior Marketing Data Scientist, you will collaborate with stakeholders throughout the marketing teams to identify, structure and lead high priority analytics projects. This role will not only combine a deep knowledge of various marketing channels and their nuances, but also cross channel expertise and sharp business acumen to drive key business metrics.

Responsibilities

• Analyzing performance data to measure lift driven by our marketing efforts
• Forecasting and creating scenarios for existing and upcoming marketing initiatives
• Leveraging your knowledge of Python and/or R to build scalable solutions
• Designing, executing, and analyzing results from incrementality / lift studies and other A/B tests to refine understanding of marketing impact and inform optimization
• Partnering with our internal and external marketing team to recommend shifts in strategy by reading, understanding, and interpreting our marketing and internal data
• Partnering with the data engineering team to ingest and structure the marketing data for future usage
• Building and fostering relationships with stakeholders across the organization

Requirements

• 3-6 years of relevant work experience in marketing analytics for channels such as but not limited to Linear TV, Streaming TV, SEM, Affiliate, Social, and Podcast
• Familiarity with digital marketing or analytics tools/platforms (Google Analytics, Google Adwords, DoubleClick, Facebook, SA360, Tableau, Looker)
• Experience with MMM / MTA models
• Expertise in SQL as well as Python and/or R
• BA/BS in a quantitative field such as economics, mathematics, statistics
• Effective written and verbal communication skills
• Humility. You believe in treating all people with dignity and respect, regardless of title or tenure

Nice-to-haves

• MBA or MA/MS in a quantitative field

Benefits

• Flexible, hybrid work environment
• Unlimited PTO
• 100% paid employee health benefit options
• Employer funded 401(k) match
• Corporate wellness programs with Headspace and Peloton
• Sabbatical leave (for employees with 5+ years of service)
• Competitive parental leave
• Cell phone reimbursement
• In office perks including catered lunch everyday along with snacks
• Commuter Benefits
• Convenient Soho location