About the position
Qodo is seeking a Senior Demand Generation Marketing Manager to take full ownership of our marketing-driven funnel, bridging top-of-funnel awareness with high-intent opportunity creation through integrated campaigns, spanning inbound demand gen, tradeshow pipeline strategy, ABM, partner marketing initiatives, and brand awareness building. In collaboration with the full marketing team, this role is critical to driving the pipeline that fuels sales outcomes, especially in a complex technical buying cycle. You will be both the strategic architect and hands-on executor! You’ll work closely with SDRs, AEs, and cross-functional marketing teammates (e.g., Paid Media, Marketing Ops, Social, Events, Product Marketing) to execute campaigns that move prospects through the funnel with relevance and precision. We’re looking for someone who is energized by cross-marketing collaboration, understands how to work effectively with fast-paced sales teams, understands and embraces pipeline accountability, and is excited to play an important role in driving revenue and growth at Qodo.
Responsibilities
- Build and own a multi-channel campaign programs rooted in overarching GTM themes aligned with Qodo’s value proposition
- Develop plays that connect top-of-funnel engagement to qualified meetings, opportunities, and pipeline - especially for mid-enterprise technical audiences
- Serve as the orchestrator for all integrated demand campaign activity across webinars, field events, digital ABM, and event-based outreach
- Own the strategy and execution of Account-Based Marketing (ABM) programs, targeting high-value accounts and segments
- Partner with internal marketing stakeholders - paid media, marketing ops, content, product marketing - to deliver coordinated ABM plays
- Enable SDRs on campaign messaging, outreach tactics, and cadences; monitor campaign progress and continuously iterate
- Work hand-in-hand with the SDR and AE teams to develop prescheduled meeting campaigns around key events and tradeshows
- Deliver outreach kits, campaign briefings, and lead handoff processes that create alignment and clear next steps
- Act as the marketing point of contact for pipeline generation tied to tradeshows and event programs
- Define success metrics and track campaign performance across meetings booked, pipeline influenced, conversion rates, and ROI
- Monitor campaign momentum across stages and proactively optimize based on feedback and data
- Own performance reporting and insights that inform broader GTM strategy
Requirements
- 5+ years of experience in B2B marketing, preferably in SaaS or developer-focused environment
- Proven success managing pipeline-driving campaigns across mid-funnel channels
- Deep understanding of collaboration best practices between Marketing and SDR/AE teams
- Experience managing ABM and field programs that influence complex B2B sales cycles
- Strong project management and stakeholder communication skills
Nice-to-haves
- Familiarity with developer or technical buyer personas
- Experience marketing AI or enterprise software products
- Proficiency in tools like HubSpot, Salesforce, outreach platforms, and ABM tools (e.g., Demandbase, 6sense, RollWorks)
