About the position
The Senior Demand Marketing Manager (Global ABM) will lead the strategy, development and execution of data-driven ABM strategies across various sales segments and territories. This involves crafting tailored, account-focused playbooks for 1:Few and 1:Many engagements, collaborating closely with global sales and marketing teams, including RMMs and sales leaders. The aim is to generate net-new pipeline and accelerate bookings through outbound prospecting, inbound lead follow-up, nurturing, and campaign engagement. Cultivating a deep understanding of scaled ABM accounts across AMER, EMEA, & APJ regions is essential. This entails delving into decision-makers' strategies, priorities, business needs, and organizational structures. Additionally, the Senior Demand Marketing Manager will identify the most effective marketing messages, value propositions, materials, channels, and calls to action for personas and key accounts, ensuring seamless execution in collaboration with Regional Marketing teams. Furthermore, the Senior Demand Marketing Manager will collaborate with broader global marketing functions to integrate strategies and ensure the effectiveness of regional focus accounts. This involves working on tool utilization, infrastructure enhancement, campaign conceptualization, custom content requirements, digital marketing support, message testing, and creative development. Additionally, establishing and meticulously monitoring ABM metrics to measure business impact, including named account pipeline/bookings, database growth, accuracy for named accounts, and engagement scores, is crucial for success.
Responsibilities
- Spearhead the development and execution of data-driven ABM strategies across various sales segments and territories.
- Collaborate closely with global sales and marketing teams to craft tailored, account-focused playbooks for 1:Few and 1:Many engagements.
- Cultivate a profound understanding of targeted 1:Few and 1:Many accounts, including decision-makers' strategies, priorities, business needs, and organizational structures across AMER, EMEA, & APJ regions.
- Identify the most effective marketing messages, value propositions, materials, channels, and calls to action for personas and key accounts.
- Collaborate with broader global marketing functions on tool utilization, infrastructure enhancement, campaign conceptualization, custom content requirements, digital marketing support, message testing, and creative development.
- Establish and meticulously monitor ABM metrics to measure business impact, including named account pipeline/bookings, database growth, accuracy for named accounts, and engagement scores.
Requirements
- 5+ years of proven multi-channel B2B marketing experience for a Global software/SaaS company.
- 5+ years experience defining ABM strategies and partnering with Regional Marketing teams on specific campaigns.
- Proactive self-starter, demonstrating high initiative and critical thinking.
- Positive, can-do attitude, with the ability to work with marketing and sales professionals.
- Ability to operate seamlessly, cross-functionally, across the GTM organization.
- Demonstrated experience sourcing and collaborating with vendors for marketing program execution.
- Team player with ability to collaborate, and also work independently.
- Comfortable multi-tasking for a variety of stakeholders in a fast-paced environment.
- Proficient at using marketing automation and CRM tools such as Salesforce, 6Sense, Marketo.
- Thorough understanding of pipeline management and metrics.
- Flawless written English and confidence in running customer-facing communications.
- Hands-on, curious and loves to explore new domains and technologies.
- Confident running experiments and optimizing processes to improve impact.
Benefits
- Flexible working hours, work-from-home allowances, in-office perks, and time off for learning and self development.
- Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers.
- Health benefits, employee assistance plans, and annual wellness allowance.
- Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances.
