Senior Digital Experience Specialist (UX/UI Automation)

About the position

Create and maintain meaningful and relevant experiences across digital properties with a focus on one or more areas including UX design, UX research, UX production, and website management.

Responsibilities

• Lead the design, optimization, and performance of digital marketing experiences.
• Blend creative design with analytical rigor to ensure every digital touchpoint drives user engagement, conversion, and satisfaction.
• Design and optimize user-centered experiences for marketing assets including websites, landing pages, campaign flows, and microsites.
• Ensure consistency in visual design and brand standards across digital platforms.
• Collaborate with content, development, and channel teams to bring designs to life in various martech platforms.
• Lead A/B and multivariate testing strategies for pages and campaigns to improve key performance metrics.
• Utilize user behavioral analytics tools to gain insights and guide design decisions.
• Identify friction points in user journeys and recommend UX enhancements.
• Partner with digital analytics, marketing operations, and performance marketing teams to interpret user data and campaign results.
• Translate findings into actionable design updates that enhance usability and increase campaign performance.
• Establish UX benchmarks and monitor performance over time to drive continuous improvement.
• Partner with marketing, product, and IT teams to ensure digital design supports broader business goals.
• Present concepts and test results to stakeholders to influence digital strategy and prioritization.
• Work with external agencies and internal creative teams when needed to scale efforts.
• Keep up-to-date on digital technologies.

Requirements

• Bachelor’s degree in marketing, computer science or related field, or equivalent experience.
• Five years of experience in the digital space.
• Proficient knowledge of user-centered design and digital technologies relevant to assigned focus area.
• Excellent written, oral and presentation skills to engage and influence partners and stakeholders.
• Analytical and problem-solving skills.

Nice-to-haves

• Experience in the financial services industry.

Benefits

• Competitive Pay
• Bonus for Eligible Employees
• Benefits Package
• Pension Plan
• 401k Match
• Employee Stock Purchase Plan
• Tuition Reimbursement
• Disability Insurance
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Employee Discounts
• Career Training & Development Opportunities
• Health and Work/Life Balance Benefits
• Paid Time Off starting at 160 hours annually for employees in their first year of service.
• Ten (10) paid holidays per year.
• Be Well Company holistic wellness program.
• Parental Leave – fifteen (15) days of paid parental leave per calendar year.
• Adoption Assistance
• Employee Assistance Program
• College Coach Program
• Back-Up Care Program
• PTO for Volunteer Hours
• Employee Matching Gifts Program
• Employee Resource Groups
• Inclusion and Diversity Programs
• Employee Recognition Program
• Referral Bonus Programs