Senior Digital Manager

Working America Associa•Washington, DC

12d

About The Position

Working America is the community affiliate of the AFL-CIO. With 5.5 million members, Working America recruits and mobilizes people who do not have a union on the job in support of working families’ issues. The Senior Digital Manager supports the Director of Media Strategies in executing all aspects of Working America’s digital program and operations aimed at maximizing campaign goals and objectives. The Senior Digital Manager helps manage the digital tools and processes of the organization and works closely with the Director of Media Strategies to advance Working America’s profile and interests in the digital area.

Requirements

5+ years of campaign communications experience in a union, political, or progressive issue campaign environment including at least three years of experience in digital communications and social media required
Demonstrated ability to successfully oversee large-scale, multi-faceted communications projects
Excellent verbal and written communication skills
Strong staff supervision, communication and interpersonal skills
Strong personal planning, motivation, and time management skills, with an ability to operate in a highly organized fashion while managing multiple tasks in a fast-paced environment
Demonstrated political skills and good judgment
Demonstrated commitment to social change, with a background in, or strong familiarity with the labor movement, movements for progressive change and/or political/issue campaigns
Demonstrated ability to effectively collaborate and work well with internal and external staff at all levels
Ability to travel as necessary
Ability to work long and irregular hours as necessary

Nice To Haves

Experience with or understanding of content management systems (CMS) preferred

Responsibilities

Work with Director of Media Strategies to execute all aspects of Working America’s digital program and operations, including spending optimization
Along with Director of Media Strategies, co-manage Working America’s digital properties including but not limited to websites, email platforms, SMS platforms, social media assets, and digital advertising platforms
Work with political and programmatic teams to develop, implement, and innovate in-cycle clinical experiments and conduct ongoing analysis with the goal of improving digital campaign design and execution
Provide strategic thinking and recommendations on the deployment of new and emerging digital communications tools and tactics
Develop and implement strategies aimed at expanding Working America membership engagement and retention
Develop and implement trainings and systems of digital tools for Working America staff; evaluate staff competencies; and retrain staff
Analyze and report on organizational and campaign metrics on a regular basis and use the data to make strategic recommendations to improve effectiveness
Effectively recommend hiring, promoting, demoting, disciplining and termination of digital staff as needed
Develop professional relationships and maintain regular contact with digital practitioners among the Labor movement and like-minded organizations
Other duties as assigned.